Nutrition brand Aussie Bodies and Pacific Magazines Announce Campaign Partnership: “Search for the New Aussie Bodies”
With more than 76% of Australians admitting they want to be healthier, it’s time to take action and reclaim our motivation for healthy, fit Aussie bodies. Australia’s leading active nutrition brand, Aussie Bodies, in association with Women’s Health and Men’s Health magazines have joined forces to find role models to front their new campaign and empower Australians to get active and live a healthier lifestyle.
The Search for the New Aussie Bodies campaign will run throughout August and September, combining multiple consumer touch points including print, online and social media executions. The winners will each take home $10,000 in cash as part of a 12 month ambassador contract with Aussie Bodies.
Aussie Bodies Senior Brand Manager, Aimee Cutajar says, The Search for the new Aussie Bodies campaign aims to celebrate those who are committed to their physical health and reflect the real Aussie ‘get outdoors and have-a-go’ attitude. It is also designed to inspire Australians to be healthier and snack smart – we all need a boost and something to nibble on between meals from time to time, but it is important to make sure our snacks are on the right side of healthy”.
“The partnership with Pacific Magazines brands, Women’s Health and Men’s Health, will enable us to talk directly to those with genuine interest in health and wellbeing. Additional executions in WHO, New Idea and marie claire, underpinned with online and social executions, will give true depth to the campaign and set a new benchmark for a national health and fitness search.”
Aussie Bodies will promote the Search for New Aussie Bodies across its own media channels including aussiebodies.com.au, instore activations, eDMs, Facebook, Instagram and Twitter.
Women’s Health editor, Felicity Harley says, “We are thrilled to help the push to find the next Aussie Bodies as we believe it will unearth new talent who will inspire Aussies to make long-lasting changes to their lifestyles. ‘Not having time’ is an easy excuse, but with any change you need to want to make it, and you need ‘real’ people inspiring you to do it. We hope the search and the winners prove to be catalysts for helping Australians live happier and healthier lives. ”
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.