Nutrition brand Aussie Bodies and Pacific Magazines Announce Campaign Partnership: “Search for the New Aussie Bodies”
With more than 76% of Australians admitting they want to be healthier, it’s time to take action and reclaim our motivation for healthy, fit Aussie bodies. Australia’s leading active nutrition brand, Aussie Bodies, in association with Women’s Health and Men’s Health magazines have joined forces to find role models to front their new campaign and empower Australians to get active and live a healthier lifestyle.
The Search for the New Aussie Bodies campaign will run throughout August and September, combining multiple consumer touch points including print, online and social media executions. The winners will each take home $10,000 in cash as part of a 12 month ambassador contract with Aussie Bodies.
Aussie Bodies Senior Brand Manager, Aimee Cutajar says, The Search for the new Aussie Bodies campaign aims to celebrate those who are committed to their physical health and reflect the real Aussie ‘get outdoors and have-a-go’ attitude. It is also designed to inspire Australians to be healthier and snack smart – we all need a boost and something to nibble on between meals from time to time, but it is important to make sure our snacks are on the right side of healthy”.
“The partnership with Pacific Magazines brands, Women’s Health and Men’s Health, will enable us to talk directly to those with genuine interest in health and wellbeing. Additional executions in WHO, New Idea and marie claire, underpinned with online and social executions, will give true depth to the campaign and set a new benchmark for a national health and fitness search.”
Aussie Bodies will promote the Search for New Aussie Bodies across its own media channels including aussiebodies.com.au, instore activations, eDMs, Facebook, Instagram and Twitter.
Women’s Health editor, Felicity Harley says, “We are thrilled to help the push to find the next Aussie Bodies as we believe it will unearth new talent who will inspire Aussies to make long-lasting changes to their lifestyles. ‘Not having time’ is an easy excuse, but with any change you need to want to make it, and you need ‘real’ people inspiring you to do it. We hope the search and the winners prove to be catalysts for helping Australians live happier and healthier lives. ”