Campaign: Adidas and Sonny Bill Williams Go All In To #leaveyourmark

Campaign: Adidas and Sonny Bill Williams Go All In To #leaveyourmark
SHARE
THIS



adidas has launched a social media campaign across Australia and New Zealand featuring brand ambassador, Sonny Bill Williams.

The #leaveyourmark campaign offers a rare insight into what motivates Sonny Bill and the dedication, commitment and resilience required to leave his mark and legacy on the world throughout his various achievements.

For the campaign, adidas worked with We Are Social to create three branded content films focusing on how the sportsman achieves his goals.

The key films were launched on Sonny’s social media channels and housed on the adidas Rugby YouTube channel, amplified with supporting content and teasers via adidas Australia, New Zealand, adidas rugby on Twitter, Facebook and Instagram.

Determination

Resilience

Commitment

https://www.youtu.be/WklPz-CGW48

“We’re very proud to sponsor Sonny and saw an opportunity to create a campaign that offers a rare insight into Sonny Bill the athlete and individual. Sonny inspires so many with his incredible drive and commitment to excel at everything he sets his mind to. We wanted to inspire his fans by celebrating such an incredible athlete determined to leave his mark on the world,” said adidas PR manager, Elizabeth O’Neill.

The #leaveyourmark campaign is directly linked to adidas global brand beliefs. “Just as adidas creates products that help athletes unlock their true potential, we wanted this campaign to do the same by showcasing Sonny’s inspirational will to succeed and giving people a platform to get involved in and feel like they belong,” said Oz Dean, creative director.

“By asking “how do you #leaveyourmark”, Sonny would start a conversation in social around this identifier.”

 

CREDITS:

Agency – We Are Social

  •   Oz Dean – Creative Director
  •   Luke Ryan – Senior Strategist
  •   Colin Fairley – Account Director
  •   Max Mills – Account Executive
  •   Ray Phan – Designer
  • Michael Batistich – Head of Insights and Analytics

Production Company – Milk Money

  •   Ethan McLean – Director
  •   Matt Taylor – Executive Producer
  •   Charlotte O’Rourke – Producer

Sound Mixing – Sonar Music

  • Stuart St. Vincent Welch – Senior Sound Designer

Please login with linkedin to comment

Nine Rinsed

Latest News

me&u Appoints Clementine Churchill To Head Of Marketing
  • Marketing

me&u Appoints Clementine Churchill To Head Of Marketing

me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
  • Marketing

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy

MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
  • Advertising
  • Marketing

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes

New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]

Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]