B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • AFL
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • AI
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Cadbury Australia Launches Live Santa In World First
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Cadbury Australia Launches Live Santa In World First
MarketingMedia

Cadbury Australia Launches Live Santa In World First

Staff Writers
Published on: 27th November 2020 at 6:30 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Due to social distancing measures implemented across Australia, many shoppers will be expected to stay away from shopping centres this Christmas.

This shift in behaviour means families nation-wide will sadly miss the much- loved annual Christmas tradition of meeting Santa. Cadbury ’s Live Santa will help to bridge the gap, bringing Santa into the homes of all Australians.

Using the latest technologies in virtual production and motion capture, Australians will be able to interact with Cadbury ’S Live Santa in real life, receiving an instant response to their Christmas related questions. Using the same technology seen in Hollywood feature films, Cadbury ’s 3D Santa will be brought to life by a trained actor, skilled in mimicking Cadbury Santa’s facial expressions, movements and voice. The technology used by Cadbury for the campaign will remove the postproduction phase associated with CGI, allowing users to converse and experience Santa as if he were really on the other side of a zoom call…straight from the North Pole!

Cadbury ’s Live Santa will take place across two days, Thursday, 26 November and Thursday, 10 December, on the Cadbury Dairy Milk Facebook page – facebook.com/ Cadbury DairyMilk. During the Cadbury Live Santa event, Australian’s will be asked to join his army of Secret Santa’s; where volunteers will learn the art of gifting anonymously.

To celebrate the Cadbury Live Santa event, Cadbury will also launch a series of engaging interactive Instagram AR filters, allowing Australians to take their very own family portrait with Santa, from the comfort of their own homes.

Kathy De Lullo, Senior Marketing Manager at Mondelez said; “We understand that 2020 has been a tough year for Australian families. In a time where so many people have been separated from friends and family, we wanted to enable Australians to re-connect and help to bring some joy back into their household this festive season.”

“ Cadbury ’s Live Santa is world first for the Cadbury brand and we’re so thrilled and happy to be sharing this adventure with our Australian and New Zealand fans.”

Cadbury ’s Live Santa Facebook event will take place during the following times on 26 November and 10 December 2020:

Sydney & Melbourne – 6:00pm AEDT Perth – 3:00pm AWST
Darwin – 4:30pm ACST
Brisbane – 5:00pm AEST

Adelaide – 5:30pm ACDT

The Cadbury Live Santa has been created and managed by the T&DA Virtual Production team.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Cadbury
Share

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?