Cadbury Australia Launches Live Santa In World First

Cadbury Australia Launches Live Santa In World First
B&T Magazine
Edited by B&T Magazine



Due to social distancing measures implemented across Australia, many shoppers will be expected to stay away from shopping centres this Christmas.

This shift in behaviour means families nation-wide will sadly miss the much- loved annual Christmas tradition of meeting Santa. Cadbury ’s Live Santa will help to bridge the gap, bringing Santa into the homes of all Australians.

Using the latest technologies in virtual production and motion capture, Australians will be able to interact with Cadbury ’S Live Santa in real life, receiving an instant response to their Christmas related questions. Using the same technology seen in Hollywood feature films, Cadbury ’s 3D Santa will be brought to life by a trained actor, skilled in mimicking Cadbury Santa’s facial expressions, movements and voice. The technology used by Cadbury for the campaign will remove the postproduction phase associated with CGI, allowing users to converse and experience Santa as if he were really on the other side of a zoom call…straight from the North Pole!

Cadbury ’s Live Santa will take place across two days, Thursday, 26 November and Thursday, 10 December, on the Cadbury Dairy Milk Facebook page – facebook.com/ Cadbury DairyMilk. During the Cadbury Live Santa event, Australian’s will be asked to join his army of Secret Santa’s; where volunteers will learn the art of gifting anonymously.

To celebrate the Cadbury Live Santa event, Cadbury will also launch a series of engaging interactive Instagram AR filters, allowing Australians to take their very own family portrait with Santa, from the comfort of their own homes.

Kathy De Lullo, Senior Marketing Manager at Mondelez said; “We understand that 2020 has been a tough year for Australian families. In a time where so many people have been separated from friends and family, we wanted to enable Australians to re-connect and help to bring some joy back into their household this festive season.”

“ Cadbury ’s Live Santa is world first for the Cadbury brand and we’re so thrilled and happy to be sharing this adventure with our Australian and New Zealand fans.”

Cadbury ’s Live Santa Facebook event will take place during the following times on 26 November and 10 December 2020:

Sydney & Melbourne – 6:00pm AEDT Perth – 3:00pm AWST
Darwin – 4:30pm ACST
Brisbane – 5:00pm AEST

Adelaide – 5:30pm ACDT

The Cadbury Live Santa has been created and managed by the T&DA Virtual Production team.

 




Please login with linkedin to comment

Cadbury

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]