BWM Dentsu Launches Charles Sturt Uni’s Zero-Tolerance Campaign Against Sexual Misconduct

BWM Dentsu Launches Charles Sturt Uni’s Zero-Tolerance Campaign Against Sexual Misconduct
SHARE
THIS



When the Australian Human Rights Commission reported the staggering 2017 numbers around sexual harassment and sexual assaults at Australian universities – experienced by 21 per cent and 1.6 per cent of students respectively, Charles Sturt recognised the need to create change.

Since then, Charles Sturt has joined 38 universities across the country in the nation-wide initiative “Respect. Now. Always”, streamlining their processes around information, support, and reporting any kind of sexual misconduct.

But Charles Sturt knew it wasn’t enough to tell students about their zero-tolerance policy simply. They wanted to educate and empower all of their students to live it as well actively.

The result is Subject Zero, an integrated approach that addresses the problem from a bold new perspective: transforming sexual conduct into a university subject with ‘zero tolerance for failure’. This national program will begin during O Week 2021, rebranded as Zero Week, and will roll-out in a series of tangible actions across the year.

Prof. John Germov, the interim vice-chancellor, said: “We wanted to make clear from our students’ first day, on-campus or online, that Charles Sturt has a zero-tolerance for sexual assault, sexual harassment or any form of inappropriate and disrespectful behaviour or illegal sexual misconduct. We want our students to be confident of putting this policy into practice and to know where to get further help, information, or report incidents.”

Marcus Tesoriero, executive creative director of BWM dentsu, said: “Charles Sturt is known as the university of doing, and this sparked our thinking that they could take action in a very legitimate way. Rebranding the well-established O Week into Zero Week to launch their zero-tolerance policy right from students’ earliest on-campus moments and then weaving sexual conduct into the university’s curriculum itself was a natural evolution. It’s a program we believe will make a real difference in students’ lives.”

Subject Zero

The project includes:

  1. Zero Week: the university’s traditional O Week has been rebranded as “Zero Week”, with this change communicated across all Charles Sturt campuses via branded signage, T-shirts, and beer coasters.
  2. Subject Zero: Starting in Zero Week, Charles Sturt students will see interactive tutorial posters around campus, where QR codes link them to a Learn How To platform with online lessons, interactive quiz components, and further reading. The tutorial topics include: Reporting sexual misconduct, Booking a confidential conversation with a specialist counsellor, Understanding and getting consent, Being safe on campus, and Calling out harassment.
  3. Further Initiatives: In 2021, Charles Sturt will make Subject Zero a compulsory part of every student’s degree and launch a range of further initiatives – all part of the subject – to ensure every student can put the university’s zero-tolerance policy into practice.

Please login with linkedin to comment

BWM Dentsu Charles Sturt University

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]