Buy Now, Pay Later Site Gimme Gets Big Headed In New Work Via Indie Agency Rumble

Buy Now, Pay Later Site Gimme Gets Big Headed In New Work Via Indie Agency Rumble

Buy now, pay later online shopping destination, Gimmie has continued its mission to shake up the finance and pay later industry through a newly launched brand campaign and positioning.

The new direction, “It’s how we buy now” echoes buyers’ growing interests in BNPL services to purchase higher-value items for the house, while also reflecting Gimmie’s commitment to giving people a fairer, more transparent option to get life’s big buys.

Gimmie head of marketing, Brendon Harrington, said: “Gimmie’s specifically designed for customers who need a safe and responsible way to get those larger purchases and want flexibility to pay them off. Instead of requiring payments to be made over a few short weeks, Gimmie gives people the option to pay over one or two years, the way they get paid – weekly, fortnightly or monthly.”

Leading with a levity-laden TVC, the campaign focuses on the feeling of supreme buying confidence that comes from shopping with Gimmie and the resulting side effects – only slightly exaggerated in this case.

“For a relatively young sector, BNPL is already such a crowded place for a brand to carve out its own space. Gimmie’s offering is disrupting the market and knowing the Gimmie team wanted to do the same from a comms perspective is the best kind of brief for Rumble – it’s been awesome working with them to create a brand and personality that will turn heads”, said Bec McCall, Rumble creative director.

Launched on October 15, the campaign is a collaboration between the Rumbletown group of agencies with Scout handling media, Aruga steering PR, social and content, and Romeo taking care of digital.

 




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