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Reading: Burger King’s Latest Delivers The Right Message, In A Campaign That Disapointingly Misses The Mark
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B&T > Campaigns > Burger King’s Latest Delivers The Right Message, In A Campaign That Disapointingly Misses The Mark
Campaigns

Burger King’s Latest Delivers The Right Message, In A Campaign That Disapointingly Misses The Mark

Staff Writers
Published on: 14th October 2020 at 8:22 AM
Staff Writers
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One of the simple reasons Burger King has become arguably the planet’s best marketer is it makes brilliant ads.

However, the latest offering from the fast food’s Switzerland operations arguably doesn’t hit the brand’s usual lofty benchmark.

The spot’s the work of Paris-based agency Buzzman and attempts to time customers in-store to deduce the mean average time it takes to scoff one of its fabled Whoppers.

That’s somehow parlayed into the campaign’s message that the chain has now removed all preservatives, artificial colouring and fragrance (there’s fragrance in burgers?) from its burger patties.

Sadly, this time, it’s about as interesting as watching someone stuff their gobs with fast food. Which, let’s face it, ain’t that interesting.

Check it out.

 

 

 

 

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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