Burger King’s Latest Delivers The Right Message, In A Campaign That Disapointingly Misses The Mark
One of the simple reasons Burger King has become arguably the planet’s best marketer is it makes brilliant ads.
However, the latest offering from the fast food’s Switzerland operations arguably doesn’t hit the brand’s usual lofty benchmark.
The spot’s the work of Paris-based agency Buzzman and attempts to time customers in-store to deduce the mean average time it takes to scoff one of its fabled Whoppers.
That’s somehow parlayed into the campaign’s message that the chain has now removed all preservatives, artificial colouring and fragrance (there’s fragrance in burgers?) from its burger patties.
Sadly, this time, it’s about as interesting as watching someone stuff their gobs with fast food. Which, let’s face it, ain’t that interesting.
Check it out.
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