Burger King continues its role as the planet’s craziest marketer with a new stunt out of Belgium.
The fast food chain is giving one very lucky customer the chance to reside in their own Whopper-themed apartment, but to win the prize your name has to be Whopper.
B&T’s not entirely sure if your name has to be legally Whopper or you can change it by deed poll.
But the lucky winner scores a year’s accomodation in a funky looking pad nestled above Burger King’s new restaurant in Louvain in east Brussels (home to a number of breweries, apparently.)
The stunt’s the work of Paris agency Buzzman and will be amplified via a web film, OOH, real estate ads and social content.
Worryingly, the apartment appears to have no kitchen, meaning the winner also has to eat Burger King everyday for the 12 months of their residency.
Check out the madness below:
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