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Reading: Burger King Exiles Non-Cheese Lovers In Latest Oddball Spot
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B&T > Campaigns > Burger King Exiles Non-Cheese Lovers In Latest Oddball Spot
Campaigns

Burger King Exiles Non-Cheese Lovers In Latest Oddball Spot

Staff Writers
Published on: 8th March 2019 at 9:06 AM
Staff Writers
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If there’s one thing that the French excel in, other than antagonising the English and being mean to snails, it’s cheese; or fromage, as it’s more commonly known in those parts.

And to celebrate all things cheesy, Burger King in France has unveiled a new “Cheese Lover” range of fromage-infused goodies such as cheese buns, cheese sauce and something called Emmental cheese.

To promote “Cheese Lover”, the brand’s Parisian creative agency, Buzzman, has created a campaign that calls for any sound-minded French person who detests cheese to be exiled from the country.

The TVC features a man who has decided to move as far away as possible to escape all things cheese.  And he will not be the only one to make this radical decision! Thanks to a contest on their Facebook page, Burger King will enable one person to join him on the other side of the world.

Check out the oddball spot below:

 

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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