If there’s one thing that the French excel in, other than antagonising the English and being mean to snails, it’s cheese; or fromage, as it’s more commonly known in those parts.
And to celebrate all things cheesy, Burger King in France has unveiled a new “Cheese Lover” range of fromage-infused goodies such as cheese buns, cheese sauce and something called Emmental cheese.
To promote “Cheese Lover”, the brand’s Parisian creative agency, Buzzman, has created a campaign that calls for any sound-minded French person who detests cheese to be exiled from the country.
The TVC features a man who has decided to move as far away as possible to escape all things cheese. And he will not be the only one to make this radical decision! Thanks to a contest on their Facebook page, Burger King will enable one person to join him on the other side of the world.
Check out the oddball spot below:
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]