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Reading: Bunnings’ Epic Sign F*ck Up Goes Viral
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B&T > Advertising > Bunnings’ Epic Sign F*ck Up Goes Viral
AdvertisingMarketing

Bunnings’ Epic Sign F*ck Up Goes Viral

Staff Writers
Published on: 14th January 2019 at 12:10 PM
Staff Writers
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An innocent handwriting mistake has led to a social media frenzy for a Bunnings Warehouse store in Brisbane.

On Friday, staff placed a sign above a ‘Flick It’ light switch product. However, due to small spacing, the sign read as ‘F*ck It’.

As a result, the sign advertised “F*ck It” for $3.99.

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Shopper Adrian ChanChan noticed the mishap and was quick to post it on social media.

The mistake sent social media into a flurry.

Chris Fenwick asked “Do they also sell f*** it sausages at Bunnings?”

While Astrid Freebird commented: “Even when read as ‘flick it’ my mind still heads straight for the gutter.”

In response to the incident, Bunnings QLD North Operations Manager Kent Payne said: “Given the nature of our hand written signs, it is unfortunate that this Flick It switch label was misinterpreted.

“Once we were alerted, we removed it immediately and it was rewritten in clearer text.”

Moments later, the sign was taken down.

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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