Always quick to poke fun itself, Burger King returns with a new campaign based on its own research that showed that 85 per cent of its customers can’t name a menu item other than the chain’s fabled Whopper burger.
The new work, called “All about the Whopper”, sees the brand travel to London, Tokyo, Stockholm and Mexico City and offer a prize of $US10,000 to anyone who can name three items on the menu.
The spot’s the work of Swedish agency Ingo and, as you’ll see, no one manages to take home the booty.
However, what it does prove, is that just as nobody can name another menu item, it certainly proves the power of the Whopper name.
The campaign includes a 90-second TVC and outdoor iteration, too.
Said Ingo’s ECD Björn Ståhl: “I think it shows how amazingly strong the Whopper is as a product and brand,. We decided to look at the study as the glass is half full.
“It will no doubt strengthen the Burger King brand. And we know that if you have a favourite product, you want to come back. Every time you’re back, you’re one step closer to trying something new,” Ståhl said.
Check out the witty work below:
