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Reading: Bumbling Customers Prove A Comedic Hit In Latest Work For Burger King
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B&T > Campaigns > Bumbling Customers Prove A Comedic Hit In Latest Work For Burger King
Campaigns

Bumbling Customers Prove A Comedic Hit In Latest Work For Burger King

Staff Writers
Published on: 2nd May 2022 at 10:01 AM
Staff Writers
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Always quick to poke fun itself, Burger King returns with a new campaign based on its own research that showed that 85 per cent of its customers can’t name a menu item other than the chain’s fabled Whopper burger.

The new work, called “All about the Whopper”, sees the brand travel to London, Tokyo, Stockholm and Mexico City and offer a prize of $US10,000 to anyone who can name three items on the menu.

The spot’s the work of Swedish agency Ingo and, as you’ll see, no one manages to take home the booty.

However, what it does prove, is that just as nobody can name another menu item, it certainly proves the power of the Whopper name.

The campaign includes a 90-second TVC and outdoor iteration, too.

Said Ingo’s ECD Björn Ståhl: “I think it shows how amazingly strong the Whopper is as a product and brand,. We decided to look at the study as the glass is half full.

“It will no doubt strengthen the Burger King brand. And we know that if you have a favourite product, you want to come back. Every time you’re back, you’re one step closer to trying something new,” Ståhl said.

Check out the witty work below:

 

 

 

 

 

 

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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