Pop sensation BTS and Samsung Electronics have continued their collaboration, releasing a campaign for the new Flip4 phone as part of the biannual Galaxy Unpacked event.
As part of its global activation, Samsung launched an hour-long takeover of the world’s iconic screens in popular districts including 15 digital billboards across New York’s Times Square, one at Piccadilly Circus and 46 bus shelter screens across Oxford Street in London.
Developed and created by Cheil Worldwide, the video featuring BTS “Yet to Come” provides fan experience in a first-person view as people will discover new ways to do more of the things they love with the new foldable.
In the film, while listening to the BTS’ song “Yet to Come” with Galaxy Z Flip4, the members of BTS suddenly appear and lead the viewer out of the room. Following them, the desert world that is set in the song’s official music video unfolds in front of us. As the shot pulls outward, the scene changes from the world of BTS to a Galaxy Z Flip4 screen.
The out-of-home takeover continued at Coex K-Pop Square in Seoul and Tokyo’s main streets on August 13. The takeover can also be seen on Samsung’s social channels.
Advertiser: Samsung Electronics
Stephanie Choi – CMO of MX Business
John Kim – Corporate VP, Head of Experience Marketing Group
Sonia Chang – Corporate VP, Head of Brand Marketing Group
Saejin Kim – Head of Marketing Strategy Group
Luciana Kim – Brand Marketing Group
Christine Sunyoung Lee – Marketing Strategy Group
Youngsuk Jun – Experience Marketing Group
Jieun Yi – Marketing Strategy Group
Mijung Kwon – Marketing Strategy Group
Seonju Lee – Experience Marketing Group
Yunyoung Jang – Experience Marketing Group
Younggun Kim – Experience Marketing Group
Creative Agency: Cheil Worldwide
Executive Creative Director: Malcolm Poynton, Yehoon Lee, Jonghee Yoo,
Creative Director: Minjoo Kim, Eunmin Lee, Hyunmin Lee
Executive Director: Sunwoo Jung, Euisun Chung
Art Director: Banya Kim, Byunghyuck Kim, Hwasun Lee, Jiin Rhew
Account Director: Taesang Lim, Marvin Park
Account Executive: Sangmin Lee, Seunghye Sohn, Wonkee Choi, Nuri Han, Eugene Jyoung, Dayae Kim, Sung Eun Lee, Yoonsub Lee, Bruce Sung, Jeongwon Yoon, Selin Yoon
Production Company: 4X4, DaamDaam Studio, GOOGGOOG, LOVEANDMONEY, NYS
Executive Producer: Taesung Kim, Byunggyu Park, Junyoung Park (LOVEANDMONEY) / Yongpill Park (GOOGGOOG)
Director: Hanki Goh, Hangyeol Lee, Vanilla
Director of Photography: Hyunwoo Nam, Sangtae Uhm
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