B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: It’s B&T’s Celebration Of Adland’s Over 50s! Meet The Incomparable Jane Caro
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > It’s B&T’s Celebration Of Adland’s Over 50s! Meet The Incomparable Jane Caro
Media

It’s B&T’s Celebration Of Adland’s Over 50s! Meet The Incomparable Jane Caro

Staff Writers
Published on: 2nd December 2019 at 2:53 PM
Staff Writers
Share
3 Min Read
SHARE

Writer, novelist, lecturer, mentor, social commentator, panelist, speaker, advertising guru and broadcaster – Jane Caro has done it all in her career in the media.

A Walkley Award recipient and award winning advertising writer, Caro has established herself as a well-known figure in the industry, appearing in regular slots across TV networks. Previously, she was a senior writer with FCB, Saatchi & Saatchi and The Campaign Palace.

Even better, Caro was a star in B&T’s recent ’15 Over 50′ profiles in our print edition. (Miss it? Subscribe here.)

Well, as luck would have it, we’re re-sharing it here for your delectation.

Here’s Caro’s experiences in her own words:

I didn’t leave but I’ve moved out of mainstream agency life anyway, about 14 years ago. At that time if you were a woman you just couldn’t get ahead. And I was almost 50 then. I knew I was getting older, and I felt impatient. I needed to be able to use my strengths.

For women, it’s a lack of opportunity. I couldn’t get promoted; I had the wrong genitals. I just couldn’t move up. I couldn’t get above senior writer. And I had muscles I wasn’t using. So I needed to use them in a broader context. That’s when I started writing for newspapers, and that led to books, and that led to speaking, which led to making documentaries.

Recently, there has been a break down of a kind of hubris. A kind of swaggery, blokey, “I’m a genius, therefore, I can do, say and behave any way I want to” hubris. I’ve seen that collapse, and that’s been a good thing. We’ve come down to earth, we’ve stopped thinking that we’re God’s gift and realised we’re just the makers of ads and therefore it’s become all inclusive.

What excites you about the industry now?

All the same things that always did! The ability to get to the heart of something fast, to be transgressive and subversive and get paid for it. I think one of the great things about great ads is that they ask us if there’s something about them that challenges pomposity, and the bland, soothing tones of the corporation it gives it a human face.

What makes you happy?

I think it’s connecting with other people, that makes me happy. And I think great ads do that. I think great books do that, great articles do that… all forms of communication.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 15 Over 50, Jane Caro
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?