The industry’s night of nights – the dazzling B&T Awards – has been run and won with Sydney-based full-service agency Atomic 212° taking the top prize of the night as B&T’s Agency of the Year. While Carat carried-off the prize for People’s Choice (see full list of winners below).
Friday night saw Sydney’s Town Hall packed to bursting with over 800 of media and marketing’s glitterati attending the 11th annual running of the B&T Awards, all dutifully and hilariously compered by The Chaser’s Chris Taylor and Craig Reucassel.
And if you’re after the photos from the evening, you’ll find the winners here, media wall shots here, some more social photos pre-ceremony here, awards ceremony candids here AND after party photos right here.
With a record number of entires – some 450 whittled to the 34 categories – the judging was extensive, gruelling and got underway many months ago.
In his opening address, B&T’s editor in chief, David Hovenden, told the particularly boisterous and exuberant crowd: “This year, we’ve had record number of entries and as such there will be a record number of winners. Agencies, campaigns and people who didn’t make the shortlist were amazing. So if you’re in this room tonight as someone on one of those shortlists known that you’re pretty bloody awesome already.
“During the live judging day, I had the very great privilege of hosting the panel for Advertising Agency of the Year and Victorian Agency of the Year. Can I just say I am very glad I wasn’t the one making the decisions on separating these amazingly talented outfits.
“Speaking of judges, the women and men who made up our panel have once again done a magnificent job. There were 110 of them in total, representing marketers and executives including some of Australia’s very top brands. We were also sure to make sure we had a many women as men on the panel,” Hovenden said.
B&T would like to congratulate all of this year’s winners, everybody who entered, thank all our judges and, of course, our very, very generous sponsors.
The full list of winners for the 2016 B&T Awards were:
Best ad campaign – Clemenger BBDO Melbourne – “Bonds – The Boys”
Best digital campaign – Colenso BBDO – “Amnesty International Unblocker”
Best media campaign – UM – “Build Your Lego Christmas”
Best PR campaign – Eleven and TBWA\Sydney – “Krispy Kreme American Classics”
Best programmatic trading team – Accuen Australia- The First Media Neutral Trading Desk
Best use of mobile – Saatchi & Saatchi – “LandCruiser Emergency Network”
Best use of real-time marketing – Atomic 212° – “Lucy The Robot”
Best use of social media – DDB – “Sydney Opera House #comeonin”
Best use of sponsorship – Cummins&Partners – “Tropfest”
Content marketing strategy of the year – PHD Media – I love you Troye!!!!!!! How HP tapped into Youtube celebs to woo young females
Data-driven marketing (highly commended) – Alley for “Youfoodz”
Data-driven marketing – Clemenger BBDO Melbourne – SNICKERS – Hungerithm
Marketing Technology Company – PLAYGROUND XYZ
Media brands of the year – Taste.com.au
Media sales team of the year – Nova Entertainment
Young achiever of the year – Clemenger BBDO Melbourne’s Tom and George McQueen
Advertising agency of the year (highly commended) – TBWA\Australia
Advertising agency of the year – The Monkeys
Branding and design agency of the year – Special Group
Direct response/performance agency of the year – AFFINITY
Emerging agency of the year – Special Group
Employer of the year (under 100) – Klick Communications
Employer of the year (over 100/highly commended) – CHE Proximity
Employer of the year (over 100) – OMD
Experiential agency of the year – Traffik Group
Independent agency of the year – The Works
Marketing team of the year – Taylors Wines
PR agency of the year – One Green Bean
Production company of the year (highly commended) – The Woolshed Company
Production company of the year – Milkmoney
Research agency of the year – TNS Australia
NSW agency of the year – The Hallway
Victorian agency of the year – Leo Burnett Melbourne
Media agency of the year – Atomic 212°
State agency (other states) – The Brand Agency
Queensland agency of the year – Clemenger BBDO Brisbane
People’s choice – Carat Australia
B&T agency of the year – Atomic 212°
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