Friday night hosted the industry’s most glamorous night of nights – the B&T Awards! and it was M&C Saatchi that walked off with the top prize – agency of the year 2015 – for the second year running.
In a sold-out event, the industry’s finest and prettiest packed out Melbourne Town Hall for the announcement of the winners of this year’s 30 categories at the B&T Awards.
It was the first time the event had been held out side of Sydney in its decade-long history and was warmly received by a heaving parochial Melbourne crowd who were duly titillated by hosts The Chaser boys.
But again, it was arguably the M&C Saatchi team who went home with the biggest smiles and possibly the sorest heads. The agency not only snaring best agency, but taking home the trophies for NSW agency of the year and advertising agency of the year.
M&C Saatchi Australia Group CEO Jaimes Leggett said of the win: “We are humbled to be here a second year in a row. This is an achievement from a brilliant team and an amazing bunch of clients. What better way to end our twentieth year.”
B&T editor-in-chief David Hovenden quipped through excessive flutes of bubbles: “Undoubtedly this has been the biggest and best and closest Awards in its history. We had a record number of entries and the closeness in the judging was testament to the high calibre of work being produced around the county at the moment.
“I’d also like to thank everybody from Melbourne who so wholeheartedly got behind the event and supported it. There’s so much talent in this city and it’s shame that it doesn’t always get the acknowledgement it perhaps deserves.
“Thank you to everybody who entered, to all our judges and, of course, my hearty congratulations to all of this year’s winners.
“Let’s do it all again next year!” Hovenden slurred.
The full list of winners for 2015 include the following and stay tuned for more reports and photos of this year’s Awards on B&T on Monday…
| Category | Name | HC |
| Best Use of Sponsorship | Traffik Samsung SlideLiner | |
| Best Digital Campaign | DDB Melbourne Radiant Return | |
| Best PR Campaign | Cummins&Partners Father Bob: “Win Happiness” | |
| Best Use of Social Media | DDB Melbourne Radiant Return | |
| Content Marketing Strategy of the Year | Leo Burnett Sydney LifeLIVE – Samsung | |
| Data Driven Marketing | Atomic212 Group Hunting Out The High Value Punters | |
| Best Advertising Campaign | Clemenger BBDO Sydney Pepper Hacker | |
| Best Media Campaign | UM & SOCiETY Creatures of the Night | |
| Best Use of Real Time Marketing | Cummins&Partners The Live Stream Stream | |
| Best Trading Team | Ikon Communications CBA | |
| Media Sales Team of the Year | Seven West Media | |
| Media Brand of the Year | Spotify Australia | |
| Marketing Technology Company of the Year | Adrenalin Media | |
| Young Achiever of the Year | Yakub ErogulMilkable | |
| Marketing Team of the Year | Asahi Premium Beverages | |
| Outta Box Award | Tricky Jigsaw | |
| Employer of the Year – Under 100 Employees | Leo Burnett Melbourne | |
| Employer of the Year – Over 100 Employees | OMD | |
| Emerging Agency of the Year | The Idea Shed | |
| Experiential Agency of the Year | Colenso BBDO | |
| QLD Agency of the Year | Y&R Group Brisbane | |
| NSW Agency of the Year | M&C Saatchi | |
| VIC Agency of the Year | Cummins&Partners | |
| State Agency of the Year – Other States/Territories/NZ | Colenso BBDO | |
| DM Agency of the Year | WiTH Collective | |
| Specialist Agency of the Year | Columbus | |
| PR Agency of the Year | One Green Bean | |
| Independent Agency of the Year | The Monkeys | Highly Commended – The Hallway |
| Interactive Agency of the Year | Leo Burnett – Sydney and Melbourne | |
| Media Agency of the Year | Carat Australia | Highly Commended – MEC |
| Advertising Agency of the Year | M&C Saatchi | Highly Commended – The Monkeys |
| People’s Choice – Agency of the Year | Carat Australia | |
| B&T Agency of the Year | M&C Saatchi |
