B&T Awards 2015 Winners! M&C Saatchi Go Back To Back!

B&T Awards 2015 Winners! M&C Saatchi Go Back To Back!
John Bastick
By John Bastick
SHARE
THIS



Friday night hosted the industry’s most glamorous night of nights – the B&T Awards! and it was M&C Saatchi that walked off with the top prize – agency of the year 2015 – for the second year running.

In a sold-out event, the industry’s finest and prettiest packed out Melbourne Town Hall for the announcement of the winners of this year’s 30 categories at the B&T Awards.

It was the first time the event had been held out side of Sydney in its decade-long history and was warmly received by a heaving parochial Melbourne crowd who were duly titillated by hosts The Chaser boys.

But again, it was arguably the M&C Saatchi team who went home with the biggest smiles and possibly the sorest heads. The agency not only snaring best agency, but taking home the trophies for NSW agency of the year and advertising agency of the year.

M&C Saatchi Australia Group CEO Jaimes Leggett said of the win: “We are humbled to be here a second year in a row. This is an achievement from a brilliant team and an amazing bunch of clients. What better way to end our twentieth year.”

B&T editor-in-chief David Hovenden quipped through excessive flutes of bubbles: “Undoubtedly this has been the biggest and best and closest Awards in its history. We had a record number of entries and the closeness in the judging was testament to the high calibre of work being produced around the county at the moment.

“I’d also like to thank everybody from Melbourne who so wholeheartedly got behind the event and supported it. There’s so much talent in this city and it’s shame that it doesn’t always get the acknowledgement it perhaps deserves.

“Thank you to everybody who entered, to all our judges and, of course, my hearty congratulations to all of this year’s winners.

“Let’s do it all again next year!” Hovenden slurred.

The full list of winners for 2015 include the following and stay tuned for more reports and photos of this year’s Awards on B&T on Monday…

Category Name HC
Best Use of Sponsorship Traffik Samsung SlideLiner
Best Digital Campaign DDB Melbourne Radiant Return
Best PR Campaign Cummins&Partners Father Bob: “Win Happiness”
Best Use of Social Media DDB Melbourne Radiant Return
Content Marketing Strategy of the Year Leo Burnett Sydney LifeLIVE – Samsung
Data Driven Marketing Atomic212 Group Hunting Out The High Value Punters
Best Advertising Campaign Clemenger BBDO Sydney Pepper Hacker
Best Media Campaign UM & SOCiETY Creatures of the Night
Best Use of Real Time Marketing Cummins&Partners The Live Stream Stream
Best Trading Team Ikon Communications CBA
Media Sales Team of the Year Seven West Media
Media Brand of the Year Spotify Australia
Marketing Technology Company of the Year Adrenalin Media
Young Achiever of the Year Yakub ErogulMilkable
Marketing Team of the Year Asahi Premium Beverages
Outta Box Award Tricky Jigsaw
Employer of the Year – Under 100 Employees Leo Burnett Melbourne
Employer of the Year – Over 100 Employees OMD
Emerging Agency of the Year The Idea Shed
Experiential Agency of the Year Colenso BBDO
QLD Agency of the Year Y&R Group Brisbane
NSW Agency of the Year M&C Saatchi
VIC Agency of the Year Cummins&Partners
State Agency of the Year – Other States/Territories/NZ Colenso BBDO
DM Agency of the Year WiTH Collective
Specialist Agency of the Year Columbus
PR Agency of the Year One Green Bean
Independent Agency of the Year The Monkeys Highly Commended – The Hallway
Interactive Agency of the Year Leo Burnett – Sydney and Melbourne
Media Agency of the Year Carat Australia Highly Commended – MEC
Advertising Agency of the Year M&C Saatchi Highly Commended – The Monkeys
People’s Choice – Agency of the Year Carat Australia
B&T Agency of the Year M&C Saatchi

 

sponsor_Bar

 

 

Please login with linkedin to comment

Advertising Standards Bureau Marketing Research Qantas

Latest News

The Turning Tide Against Surveillance Capitalism
  • Opinion

The Turning Tide Against Surveillance Capitalism

In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]

Opinion

by B&T Magazine

B&T Magazine
Kim Kardashian Spruiks Cryptocurrency In Instagram Ad
  • Media
  • Technology

Kim Kardashian Spruiks Cryptocurrency In Instagram Ad

Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]

Recommended

by B&T Magazine

B&T Magazine
Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
  • Campaigns

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose

Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine Promotes Jo Clasby To Commercial Director, Publishing
  • Marketing

Nine Promotes Jo Clasby To Commercial Director, Publishing

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Mark Zuckerberg, chief executive officer of Facebook Inc., listens as Narendra Modi, India's prime minister, not pictured, speaks during a town hall meeting at Facebook headquarters in Menlo Park, California, U.S., on Sunday, Sept. 27, 2015. Prime Minister Modi plans on connecting 600,000 villages across India using fiber optic cable as part of his
  • Technology

“No F*cking Way!”: Pink Floyd Frontman Refused To Give Mark Zuckerberg Rights To Song

Roger Waters, co-founder of Pink Floyd, said he refused to give Mark Zuckerberg the rights to use hit song Another Brick in the Wall (Part Two). Waters was speaking at a pro-Julian Assange event when he said that he had been offered a “huge, huge amount of money” for the use of the 1979 hit […]

Recommended

by B&T Magazine

B&T Magazine
Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]