Men’s deodorant brand, the Unilever-owned Brut, has turned to British actor, personality and former football star for some witty new work that roasts tired ad clichés in men’s aftershave commercials.
The 55-year-old Jones again reprises the “tough Londoner” role that shot him to global fame in the 1998 film Lock, Stock And Two Smoking Barrels.
The spot’s the work of famed London agency adam&eveDDB who’s had a busy week following the unveiling over the weekend of the always highly anticipated John Lewis Christmas ad. Check out B&T’s reporting of that here.
Commenting on the new Brut work, agency creatives Matt Fitch and Mark Lewis said: “Enlisting the help of the straight-talking Vinnie Jones and legendary director Danny Kleinman, we decided to puncture the pretentious fragrance category and have some fun at a time when we can do with a bit of laugh. Brut is here to tell you to forget silk sheets, sexual prowess and gold nuggets: it just smells good, no messing about.”
Check out the fun below:
Chris Barron, VP Beauty & Personal Care UKI at Unilever added: “With its classic heritage, men (and women) have enjoyed the distinctiveness and masculinity of Brut over the years. It’s a brand that has been beloved by Brits through the generations and it’s now back with a bang and an authenticity that made it famous.
“A fragrance for every man, whatever their age, Brut and Vinnie are here to shake up the world of modern fragrance with the latest ‘No Messing About’ campaign, reminding everyone to forget the nonsense and reach for a product that simply smells good,” Barron said.