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Reading: Brut Enlists Hardman Vinnie Jones To Roast Wanky Aftershave Ads
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B&T > Campaigns > Brut Enlists Hardman Vinnie Jones To Roast Wanky Aftershave Ads
Campaigns

Brut Enlists Hardman Vinnie Jones To Roast Wanky Aftershave Ads

Staff Writers
Published on: 18th November 2020 at 9:54 AM
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Men’s deodorant brand, the Unilever-owned Brut, has turned to British actor, personality and former football star for some witty new work that roasts tired ad clichés in men’s aftershave commercials.

The 55-year-old Jones again reprises the “tough Londoner” role that shot him to global fame in the 1998 film Lock, Stock And Two Smoking Barrels.

The spot’s the work of famed London agency adam&eveDDB who’s had a busy week following the unveiling over the weekend of the always highly anticipated John Lewis Christmas ad. Check out B&T’s reporting of that here.

Commenting on the new Brut work, agency creatives Matt Fitch and Mark Lewis said: “Enlisting the help of the straight-talking Vinnie Jones and legendary director Danny Kleinman, we decided to puncture the pretentious fragrance category and have some fun at a time when we can do with a bit of laugh. Brut is here to tell you to forget silk sheets, sexual prowess and gold nuggets: it just smells good, no messing about.”

Check out the fun below:

Chris Barron, VP Beauty & Personal Care UKI at Unilever added: “With its classic heritage, men (and women) have enjoyed the distinctiveness and masculinity of Brut over the years. It’s a brand that has been beloved by Brits through the generations and it’s now back with a bang and an authenticity that made it famous.

“A fragrance for every man, whatever their age, Brut and Vinnie are here to shake up the world of modern fragrance with the latest ‘No Messing About’ campaign, reminding everyone to forget the nonsense and reach for a product that simply smells good,” Barron said.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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