Brown Brothers Gets ‘Jazzed Up’ With New Brand Campaign Via AJF GrowthOps

Brown Brothers Gets ‘Jazzed Up’ With New Brand Campaign Via AJF GrowthOps
B&T Magazine
By B&T Magazine



Winemaker Brown Brothers has gone ‘jazzy’ in its latest brand campaign with AJF GrowthOps.

Scored by the dulcet tones of ‘Brown,’ a spoken word jazz track from Ken Nordine’s ‘Colors’ album, Brown Brothers’ new brand campaign turns our preconceived ideas of ‘brown’ upside down, showing the diversity of the Brown Brothers portfolio of wines and the adventures in which they can be enjoyed.

Brown Brothers marketing manager Emma Brown said: “Whenever a bottle of our wine is opened, an adventure starts. Whether you’re seeing friends spontaneously, sharing a meal with family or celebrating a significant milestone, the possibilities are endless – and that’s what wine adventures are all about.”

Produced by Collider and Directed by rising star, Dylan Duclos, the campaign was shot in the stunning King Valley region, which is the home of Brown Brothers wine.

AJF GrowthOps Executive Creative Director, Adam Francis said, “Brown Brothers are rich in history, but they’ve never been a traditional wine company. We’re proud to bring that adventurous spirit to life and celebrate the winery’s outstanding wines.”

The colourful campaign launched online and out of home this week.

Campaign credits

Client: Brown Brothers

  • Chief Marketing Executive – Ellie Vince
  • Marketing Manager – Emma Brown
  • Senior Brand Manager – Amy van Bekkum
  • Senior Brand Manager – John Biggar
  • Brand Manager – Tarynn Barrie

Creative Agency: AJF GrowthOps

  • Executive Creative Director – Adam Francis
  • Senior Copywriter – Melanie Stevens
  • Senior Art Director – Lauren Doolan
  • Strategy Director – Christine O’Keefe
  • Senior Account Director – Xavier Hogan
  • Account Manager – Matilda Widin
  • Producer – Erica Frick

Production Company: Collider

  • Director – Dylan Duclos
  • Producer – Annie Schutt
  • DOP – Aaron McLisky
  • Post Production – Puffin Post
  • Editor – Marty Gilchrist
  • Photographer – Steven Chee
  • Digital Operator – Jack Dillon
  • First Assistant – Pam Pirovic
  • Production Manager – David Scott
  • Camera Assistant – Matt Chow
  • Grip – Mick Leslie
  • Standby Props – Peter Blackwood
  • Hair/Makeup: Briar Wilkins
  • Wardrobe – Melissa Rutherford
  • Runner – Henry Scott

Sound House – Bang Bang Studios

Sound Engineer – Sam Hopgood

Track: “Brown” by Ken Nordine

Music Supervisor: Chris Chalmers




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