Brookvale Union has launched a new brand campaign establishing their range as the true salvation to lost, unsatisfied and unquenched mouths.
Brought to life in an indoctrinating style by South African motion designer Edwin De Swardt, Brookvale Union invites you to ‘transcend via your taste buds’ and attain a Refreshalicious State of Mouth.
Executive Creative Director Brendan Willenberg says: “If Nirvana is a state of mind, then Refreshalicious is a State of Mouth – and a bloody delicious one at that.”
Brookvale Union’s Chief Marketing Officer, Todd Atkinson, said: “Brookvale Union has always been about quality nonsense and epic tasting drinks. We can’t wait to enlighten the masses with our Refreshalicious beverages.”
Refreshalicious it’s a State of Mouth is a national communications platform to lift the profile of the core range of Brookvale Union’s Ginger Beers and Vodka and Peach Iced Tea, and springboard consumer awareness of the recently launched Boozy Seltzer range.
The campaign rolls out via social videos, with laudatory ‘Taste-imonials’, digital OOH and BTL campaign activated nationally.
Credits
Brookvale Union
Chief Marketing Officer: Todd Atkinson
Brand Manager: Lucy Pratt & Andy Marsh
Clemenger BBDO Sydney
Executive Creative Director: Brendan Willenberg & Darren Wright
Senior Copywriter: James Beswick
Senior Art Director: Ollie Beeston
Head of Craft: Dan Mortensen
Online Editor: Jess Morgan
Sound Engineer: Robbie Balatincz
Head of Integrated Production: Claire Bisset
Senior Account Director: Smaran Jworchan
Post-Production Supervisor: Kirsten Lees
Motion Designer: Edwin De Swardt
Designers: Tim Waters & Aron Merchant
Media Agencies: PHD & 3 Forward
Social Media Agency: Connecting Plots
BTL agency: Geometry
