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B&T > Campaigns > Broad Radio Launches Crowdfunding Blitz With Birchal
Campaigns

Broad Radio Launches Crowdfunding Blitz With Birchal

Staff Writers
Published on: 25th January 2024 at 10:04 AM
Edited by Staff Writers
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Broad Radio, Australia’s first radio network run by women for women, has recently launched an equity crowdfunding campaign with Birchal to help grow its ever-expanding platform of unapologetically authentic and entertaining female voices.

Tuning into a whole new model of capital raising, Broad Radio is reaching out to individuals who believe in its mission of amplifying and connecting women’s voices in media. Funds will allow the network seeks to release its app that will be a platform for female-led live radio and podcasts.

Broad Radio founder Jo Stanley (lead image) said crowdfunding is the perfect way to bring creatives and listeners of the network together.

“My vision for Broad Radio was always about having intelligent, inspiring, funny and, most importantly, real women on the air,” Stanley said.

“Opening the company to other real people who share our core values is such a special way to help us grow. Quite literally, everyone can become a shareholder”.

“The crowdfunding process has been streamlined and the potential is really exciting for us. We’ve taken the opportunity to organise specialty events such as webinars and soirees for interested investors. It will be so great to see our community coming together in the flesh”.

“We have so many exciting plans for the future of Broad Radio, including our purpose-built app that means our listeners will be able to listen wherever they are. Crowdfunding with Birchal will be an imperative part of making these plans happen”.

The three-week EOI period opens on 30 January, with a two-week offer opening on 20 February to those registered during the EOI period, before opening publicly on 22 February.

The funds raised from the campaign will be used to release the Broad Radio app, expand programming and distribution, and invest in commercial partners.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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