Brother & Co. continues to invest in digital competencies, with Jenna Fitch (main photo) the first of several new hires set to join the agency.
The greater specialist skill set will allow the independent agency to fulfil its ambition to offer strategically informed, creatively crafted, accountable digital solutions.
Brother & Co. co-founder Piet Human said of the appointment: “Jenna brings with her a wealth of international experience in leading large brand and digital projects.
“Like us, she believes in the power of creating valuable brand experiences to solve today’s business challenges. We’re very excited to welcome her into the Brother family.”
Commenting on her appointment, Fitch said: “It’s an exciting time to join an agency that is looking to fill the gaps in the current digital service offer in Brisbane. I can’t wait to add my digital expertise into the mix, and work with the team to deliver a different kind of digital product and service.”
Celebrity Cruises has announced the appointment of Michael Scheiner as its senior vice president and chief marketing officer. Reporting to president and CEO Lisa Lutoff-Perlo, Scheiner (pictured above) will join Celebrity on 12 July, and will oversee all aspects of driving new customer acquisition, brand loyalty and e-commerce globally for the cruise line. Scheiner will […]
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Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
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On Thursday night’s MasterChef ep, the chefs were tasked with cooking with classic culinary staple two-minute-noodles. Instead of serving them with a handful of shredded cheese and plenty of watery, dubiously beef-y ‘soup’ (as is the B&T preferred method), the chefs had to use the noodles to make something new. To a bonafide two-minute-noodle lover, that […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
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Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
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In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
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