Brands Need A “Local” Approach, Says New Research From APN

Four months after the controversial reveal, ABC journalist Kirsten Drysdale has revealed that she has successfully given her son a “normal name”. Drysdale and her husband Chris gave their son the outrageous name “Methamphetamine Rules” while she was working on a segment for ABC’s WTFAQ program. The show aimed to answer the commonly asked question, […]

Kerry Stokes has agreed to pay the costs for Ben Roberts-Smith’s failed defamation case, meaning that thousands of emails between Stokes, his corporate fixer Bruce McWilliam, and Roberts-Smith’s legal team will not be published. Nine Entertainment has been pursuing Seven and Stokes’ private company, Australian Capital Equity, for costs related to Roberts-Smith’s defamation case. Stokes […]

Award-winning independent agency Agent99 PR are excited to announce the extension of their FMCG portfolio, with the addition of Australian Macadamias, the brand representing the Australian macadamia industry.

Global fashion chain Zara is facing calls for a boycott over an advertising campaign which some people claim resembles images from the Israel-Gaza war. The images – which have since been removed from Zara’s socials – showed a model holding a mannequin wrapped in what appears to be white plastic. However, people soon likened the […]

Pinterest has appointed Laura Gaffney (pictured) as its new director of business marketing for EMEA and APAC. Based in Dublin, Gaffney will report to Stacy Malone, Pinterest’s VP of global business marketing. Gaffney will lead Pinterest’s business marketing initiatives in these regions with the goal of raising the visibility and comprehension of Pinterest to support […]

Leading digital outdoor company QMS is proud to announce its support for the 86th Vision Australia Carols by Candlelight presented by AAMI, which will be held at Melbourne’s Sidney Myer Music Bowl on Christmas Eve. This year marks the second consecutive year QMS has supported the beloved Australian tradition, which has a longstanding history of […]

The Melbourne Holocaust Museum has unveiled its new brand identity, designed in partnership with CHEP Network. The museum, formerly the Jewish Holocaust Centre, was renamed and redeveloped in April and is now open to the public, with a vision to ignite visitors’ sense of humanity, kindness and bravery through the voices of survivors. Inspired by […]

Many of those growing up in the 90s and 2000s will be familiar with the phenomenon which was the manufactured boy or girl band.  Plucked from obscurity, individual artists would be assembled into a band by dollar-eyed music executives (or TV talent show execs) keen to make a quick buck.  It was a time when […]

Outback Steakhouse — the Aussie-themed American eatery with a handful of Antipodean outposts — has launched a truly terrifying Christmas ad. Starring “Koala on the Walla” riffing on the “Elf on the shelf” meme, the near 90-second spot features a slightly overly shrill children’s choir and a voiceover from the Koala in an almost passable […]

2023 was the year we learned a new life hack (or two!), laughed out loud, and couldn’t stop thinking about the Roman Empire. Our global community of over 1 billion people, including 8.5 million Australians and 350,000 Australian businesses, continues to come together to connect on TikTok, positively influencing culture and impacting lives. From foolproof […]

DoubleVerify (DV) has released its state of retail media report, “The Rise of Retail Media: What to Expect in 2024,” surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France, and Germany. The report explores the rapidly expanding retail media market, which includes RMNs provided by retailers or […]

Hot off the heels of winning an ARIA for its “Voice of the Sea” campaign, Innocean Australia has again teamed up with the Australian Marine Conservation Society (AMCS) to create an exhibition highlighting the silent extinction facing lesser-known Australian sharks and rays. These endangered species are so unique and live so deep beneath the ocean […]

Trends and issues, including AI, the inexorable rise of Baby Boomers, curated fandom, contextual commerce and cost of living concerns, are set to dominate the hearts and minds of consumers next year, according to The Media Store’s Consumer Trends 2024. The report, released today, outlines the top trends set to interest, impact and inspire consumers […]

Playschool’s Justine Clarke and Bluey’s Melanie Zanetti have fronted a new integrated campaign for Emergency Management Victoria ahead of the high-risk weather season. Summer in Australia is synonymous with festivals, BBQs, road trips and camping. However, it is also a time of increasingly extreme weather and natural disasters. With experts predicting an increased risk of […]

If there was ever a time to give up on life & revert solely to the couch, it has to be the coming six weeks of summer.

As we know, the early bird gets the worm. That said, had the worm stayed in bed, he wouldn't have become breakfast.

The B&T brains trust has got together to award November's ad of the month. And trust us, there ain't a heap of brains.

In possibly further confirmation that there's no such thing as bad press comes news of Twitter's audience booty.

Why does B&T feel that Schapelle Corby would be the perfect brand ambassador for Samsonite travel luggage.

Are TV numbers your thing? Then mark this a must-read. However, B&T's not excluding radio or outdoor people either.

Here's a fun bus stop activation from the guys at Amazon. B&T can confirm that Jeff didn't catch said bus.

Global soap brand asked to clean up its act. Yes, that's about the best play on words you're going to get today.

Posted 23 hours Ago

Recommended

by B&T Magazine

You can now add Alan Jones to both Bruce Lehrmann & Ben Roberts-Smith for dreadful stories that just won't go away.

Is 2024 the year of the "brilliant new you"? This uni ad could resonate, as could a pack of Schwarzkopf hair dye.

Work in traditional media? Had a really shit 2023? Feel the knife twist a little more with this latest ad spend data.

Yes, we're breaking B&T's editorial charter today as we overrule "rule four, chapter 13 - never let Ronan Keating sing."

Posted 1 day Ago

Recommended

by B&T Magazine

Gumtree appoints G Squared to drive search. And that's despite the "no hawkers or canvassers" sign on the front door.

Think the daily news cycle is slowing down pre-Christmas? Confirm it with this D-grade celeb rubbish.

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Latest dentsu report looks promising for global ad spends overall. It's looking far less promising for Alan Jones.

EV charging station JOLT unveils "range anxiety" campaign. Yet, nothing on EV owners boring everyone to death.

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Yes, AI's been grabbing all the headlines over the past 12 months, but read on as podcasting says "hold my beer".

There's three absolute givens at any B&T bash - the Jatz, the Dorito and the fruity lexia.

Why does B&T get the feeling that Alan might actually enjoy a stint in an all-male prison?