New Low-Cost Airline Bonza Unveils “Here For Allstralia” Tag In Launch Campaign Via IMA HOME

New Low-Cost Airline Bonza Unveils “Here For Allstralia” Tag In Launch Campaign Via IMA HOME
B&T Magazine
Edited by B&T Magazine



New low-cost Aussie airline, Bonza, are branding themselves as ‘Here For Allstralia‘ as the airline prepares for lift off.

Via marketing agency, IMA HOME, the tagline will feature in Bonza’s upcoming advertising campaigns, digital presence and social media, which are in production ahead of flights going on sale in early 2022.

The new brand aims to highlights Bonza’s role in creating new markets for regional destination and allow Aussies the opportunity to explore our own backyard.

Managing director APAC of the IMA HOME Group, Patrick Tully, said: “It was very clear to us from the start that Bonza lives and breathes a passion for regional Australia and leisure travel.

“‘Here for Allstralia’ encapsulates this and allows us to have some fun as we introduce the brand’s personality to Aussie consumers in the coming weeks and months.”

In the lead up to Bonza’s lift-off, the discount airline have had 3,600 Aussies register their interest in jobs and thousands of future customers sign up to learn more about Bonza.

Bonza CEO, Tim Jordan, said: “The initial response from potential customers has been nothing short of Bonza!

“We’ve had requests for flights to all corners of the country proving that Aussies are keen to explore their own backyard.

“Our focus is firmly on providing leisure travellers more low-cost options for discovering new and especially regional destinations. That’s why Bonza is here for ‘Allstralia’.”

Bonza will fly across many regional areas of Australia following its launch.

Some of Bonza’s future flight destinations include Albury, Tamworth, the Whitsunday Coast, Uluru, Bundaberg, Newcastle, Hervey Bay, Townsville, Cairns, Gold Coast, Sunshine Coast, Orange, Ballina Byron, Port Macquarie, Toowoomba, Coffs Harbour, Mackay, Rockhampton, Gladstone, Darwin, Launceston, Karratha, Alice Springs, Mildura, Broken Hill, Exmouth, Devonport, Mount Isa and Hamilton Island.




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