Gillette Enlists The Justice League In Big Budget Action Ad

Gillette Enlists The Justice League In Big Budget Action Ad
SHARE
THIS



Proctor & Gamble’s top-selling men’s razor brand Gilette has partnered with DC Comics to unveil a high-budget, action-packed new campaign featuring the characters from the upcoming launch of the new Justice League movie due in cinemas next month.

The ad pokes fun at the razor brand’s traditional strapline and is called “The best a superhero can get”. It also includes a number of the upcoming film’s characters – Batman, Superman, The Flash and Wonder Woman – and attempts to remedy their shaving conundrums.

“How do you develop a razor for a man that already has a tool for everything?” the ad asks referring to Batman’s impressive stash of gadgetry.

The campaign also comes with on-pack promos and is designed as a fun stocking-filler this Christmas. Check out the cool – and very high budget spot – below:

Justice League is set for worldwide release in mid-November and was directed by Zack Snyder and stars Ben Affleckas Batman, Henry Cavill as Superman, Gal Gadot as Wonder Woman, Raymond Fisher as Cyborg, Jason Momoa as Aquaman and Ezra Miller as the Flash.

Please login with linkedin to comment

dc comics Gillette proctor gamble

Latest News

Entries now open for Snapchat Young Lions Australia
  • Media

Entries now open for Snapchat Young Lions Australia

The annual search for the very best of Australia’s young media, creative, and marketing professionals has begun, with Cannes Lions Festival representative The Misfits announcing entries are now officially open for the 2021 Snapchat Young Lions Competition. The Young Lions Competition, which is proudly supported by Snapchat and The Trade Disk, gives blossoming media talent […]

by B&T Magazine

B&T Magazine
Pureprofile Snares Former Kantar Director Of Data Solutions & Sourcing Young Ham
  • Technology

Pureprofile Snares Former Kantar Director Of Data Solutions & Sourcing Young Ham

Global data and insights business Pureprofile Limited has today announced three new appointments to the Australian team to support its renewed growth strategy. Young Ham [pictured] joins the team in a global role as head of data, innovation and product, Kate Richards will hold the role of interim head of sales, data & insights ANZ […]

Taboola Lays Out Plans To Go Public
  • Technology

Taboola Lays Out Plans To Go Public

Taboola lays out plans to go public. And by that it apparently means the stock market, not the local park's lavatories.

The Three Must-Haves For Your Data Strategy
  • Technology

The Three Must-Haves For Your Data Strategy

Here are the three must-haves for your data strategy. A fourth could possibly include the value of legumes in your diet.

Opinion

by B&T Magazine

B&T Magazine
Business woman study financial market to calculate possible risks and profits.Female economist accounting money with statistics graphs pointing on screen of computer at desktop. Quotations on exchange
  • Technology

Third-Party Data Sales Spike 109% For Lotame In APAC

Lotame has today announced 109 per cent growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555 per cent growth, followed by Malaysia at 190 per cent and Taiwan at 178 per cent growth. Subsequently, Australia saw 43 per cent growth and New Zealand […]

Busting Six Of The Biggest Ad Tech Myths
  • Partner Content

Busting Six Of The Biggest Ad Tech Myths

Here, six of ad tech's biggest myths get expertly busted. There was a seventh, but it turned out to possibly be true.

Partner Content

by B&T Magazine

B&T Magazine
Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School
  • Media

Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School

The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]