Bonds Shows Its Love For Summer With New Campaign From Leos Melbourne

Bonds Shows Its Love For Summer With New Campaign From Leos Melbourne
SHARE
THIS



Bonds is kick-starting summer with the launch of ‘The A-Z of Summer Loves’ campaign, via Leo Burnett Melbourne.

No matter where you’re from, summer holidays are a time to celebrate with friends and family. It’s a season of fun, festivity, adventure and sharing. From long hot days, to late night dips in the pool; Bonds latest campaign is inspired by the A – Z of why Aussies love summer, a tribute to the spirit of the holiday season.

Led by online content and TVCs backed by the remixed track ‘Someone That Loves You’ by HONNE and Izzy Bizu, each letter of the alphabet captures a snippet of what makes an Aussie summer so iconic.

Emily Small, head of marketing, Bonds, said: “It was important to authentically capture that Aussie summer feeling and the colour and excitement of the Christmas holidays. The campaign is fresh, fun and encapsulates everything our summer range stands for.”

The campaign launches November 6th, supported by TVC, cinema and outdoor.

BON00068_Bonds-Summer_Ooh_Adshel_Live_1080x1920-Legs%5b4%5d BON00068_Bonds-Summer_Ooh_Adshel_Live_1080x1920-SunKissed%5b4%5d BON00068_Bonds-Summer_Ooh_Adshel_Live_1080x1920-Rays%5b3%5d

Credits:

Bonds Head of Marketing: Emily Small

Marketing Manager: Michelle Taylor

Senior Brand Manager: Mahli Pullen

Brand Manager: Jessica Harvey

Agency: Leo Burnett Melbourne

CCO: Jason Williams

Creatives: Isha Brown / Maggie Ryan

Senior Agency Broadcast Producer: Cinnamon Darvall

Senior Designer: Tiffany Wilson

Group Account Director: Amanda Nicoll

Account Director: Emma Lazarou

Account Executive: Mitch Buck

Production Company://13&CO

Director: Pete Moore

Executive Producer: Roy De Giorgio

Associate Producer: Charity Downing

DOP: Stefan Duscio

Editor: Joe Morris

Colourist: Martin Greer

Online Artist: Scott Geersen

Please login with linkedin to comment

Mail Chimp Ogilvy & Mather Sydney

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]