Bohemia, part of the M&C Saatchi Group, has appointed Phil Spurden (lead image) as head of performance.
Spurden joins at an exciting time for the media agency following the appointment of new CEO Paul Hutchinson, and brings vast UK and Australian experience across performance marketing, SEO, eCommerce and data analytics to the role.
As head of performance, Spurden will lead Bohemia’s digital and performance marketing offering, building best in class digital skills and capability, together with driving effective and measurable outcomes for clients.
Having moved to Australia four years ago, Spurden joins Bohemia from Apparent where for three years he was director of digital performance and instrumental in developing Apparent’s Performance offering. Prior to this, Spurden was digital director at Adrenalin.
Spurden said of his appointment: “I’m thrilled to be joining Bohemia at a very exciting time. I look forward to helping elevate the great work Bohemia are currently doing for their clients, focusing on our performance capabilities from the breath of services and product evolution. I’m particularly excited to continue fostering out of the box thinking by combining Human Intelligence and Artificial Intelligence, with Effectiveness Measurement, Actionable Data Insights and using behavioural science at its core.”
Sev Griffiths, Bohemia general manager, added: “We are excited to have Phil join Bohemia and have him lead, inspire both our teams and our clients with not only his digital expertise but his infectious energy and passion.”
