BWM Dentsu’s Scott Pritchett And Rosie Double Take Out Silver At 2019 Young Spikes

BWM Dentsu’s Scott Pritchett And Rosie Double Take Out Silver At 2019 Young Spikes
SHARE
THIS



Team Australia’s Rosie Double and Scott Pritchett (BWM Dentsu) have won the silver medal in the Digital Competition at this year’s Young Spikes competition in Singapore.

The pair were given the brief to create a digital-led campaign to launch the Palau Pledge into key Asian markets and attract like-minded, eco-conscious visitors to the Micronesian island Palau.

The duo came up with the idea of the ‘Palau Pre Pledge’ – a collaboration with Airbnb to ensure only the right tourists are visiting the country.

By giving local hosts the ability to turn away guests who are not the right fit for their home (and their country) the campaign aims to empower locals with the technology.

It is an idea born from the high percentage of tourists that visit Palau each year and looks to leverage the nation’s “most powerful asset” – its people.

By developing “screening questions” to be displayed on Airbnb prior to any guest bookings being made, local residents can be assured they are welcoming in visitors that are environmentally-conscious.

The campaign encourages questions and dialogue between hosts and prospective guests to build a relationship and uses the hosts as ambassadors.

It is also designed to be “highly shareable” so that global visitors become aware this country will refuse the ‘wrong’ types of guests.

Spikes_Palau_Pre_Pledge_summary_board

“A big thanks to Spikes, B&T and the Misfits… but an especially big thanks to Rosie, who didn’t take my 2am ‘maybe let’s change everything’ comment seriously,” commented Pritchett on the success.

Double said, “Only because he’d talked me off the ledge around midnight!

“But really, it was a privilege to work on a brief building off the incredible Palau Pledge, so cheers for this opportunity.”

The pair previously competed in Australia’s two local Young Lions competition rounds, sponsored by Snapchat and The Trade Desk, amongst nearly 200 total entries to be named the runners-up of the Australian Young Digital category. 

The Media and Integrated Young Spikes competition winners will be announced later today with M&C Saatchi’s Max Learmont and Clemenger BBDO’s Vince Usher and Commonwealth Bank’s Shernese Chee and Cindy Tan competing.

Please login with linkedin to comment

BWM Dentsu Young Spikes

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]