BMF Unveils Witty First Work For Travel Site Agoda

BMF Unveils Witty First Work For Travel Site Agoda

BMF today launched a new campaign for no-nonsense travel site Agoda. The four animated online films are BMF’s first work for the brand since winning the business in a competitive pitch late last year.

The campaign – which will will run throughout Asia, Australia, Canada, the US and South Africa – has been created in collaboration with celebrated director and animator Julian Frost.

Alex Derwin, BMF executive creative director said: “Online travel is a fiercely competitive sector, so a strong, unique voice was key to differentiating Agoda from the rest. With the help of Julian Frost, we’ve created something that’s going to really stand out on people’s feeds.”

Steve McArdle, BMF managing director, added: “The positioning is straightforward, because booking travel can be complicated. The work is playful and irreverent, because travel should be joyful. The combination of the two should connect pretty well with a new generation of travellers who want to get to the good stuff without the grind.”

The campaign has rolled out on Facebook, Instagram and YouTube.




Please login with linkedin to comment

Agoda BMF Steve McArdle

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]