BMF has bolstered the senior ranks of its creative department with the appointment of Tom Hoskins as creative director.
Joining BMF with over 25 years’ experience in the industry, Hoskins has worked in the UK, US, Asia, and Australia. Throughout his established career Hoskins has held senior and creative leadership roles at TBWA, Havas, Y&R, and iris, and worked with a premier suite of world class brands including Adidas, Afterpay, Apple, Diageo, Gillette, Nestlé, Netflix, NRL, Samsung and Sony.
Hoskins’ diverse creative portfolio has seen him use the earth’s rising temperatures to discount cold beer for Sydney Beer Co, ask Jean-Claude Van Damme to convince people to say ‘no’ to his own terrible movies for SONY Pictures, help the NRL tackle the pandemic and encourage Aussies to combat Cybercrime from the sofa for the Department of Home Affairs.
Well-versed in awards, Hoskins has been recognised at both local and international award shows including the Effies, Spikes Asia, WARC, PR Asia and PRIA. Most notably, winning a coveted APAC Effie for ‘Bob Thinks Big’ for Christchurch and Canterbury Tourism.
Alex Derwin, chief Creative officer at BMF, commented: “Tom is a world class human with fantastic work and global experience under his belt. He’s already made a huge difference in the short time he’s been here, so we feel very lucky to be able to secure him for the long term.”
Hoskins added: “Consistency is a vital ingredient in the best agencies, and BMF has it in spades. I couldn’t be more excited about joining Alex, the creative team and all the talented, gutsy and humble humans at BMF.”
