BMF Shows Off Latest ‘Good Different’ Commercial For ALDI
Creative agency BMF has unveiled its latest work as part of ALDI’s ‘Good Different’ campaign, which aims to demystify how the supermarket chain keeps its prices so low.
The 30-second TVC sees a man and his son age 40 years while stuck in a fictional supermarket choosing between hundreds of pasta sauce varieties, highlighting that when you shop at ALDI, not only do you save money, but you don’t waste your life choosing pasta sauce.
CREDITS
Agency: BMF
Executive creative director – Cam Blackley
Creative director – Alex Derwin
Associate creative director – Rosita Rawnsley-Mason
Art directors – Dantie Van der Merwe, Rosita Rawnsley-Mason and Nadia Ahmad
Copywriters – David Fraser, Tom Johnson and Millicent Malcolm
Designer – Matthew Hughes
Executive planning director – Christina Aventi
Head of planning – Hugh Munro
Managing director – Stephen McArdle
Group account director – Toby Hussey
Account director – Hayley Basham
Agency producer – Jenny Lee Archer
Photographer – Gavin Johns
Art buyer – Basir Salleh
Production company: The Sweet Shop
Director – Steve Ayson
Producer – Cindy Kavanagh
Executive producers – Loren Bradley and Edward Pontifex
Managing partner – Wilf Sweetland
Post-production: Arc Edit (offline) and Alt VFX (grade/online)
Editor – Peter Sciberras
Sound production: Rumble Studios
Director of production – Germain McMicking
Client: ALDI
Marketing director – Mark Richardson
Marketing manager – Lachlan Sweet
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