Creative agency BMF has unveiled its latest work as part of ALDI’s ‘Good Different’ campaign, which aims to demystify how the supermarket chain keeps its prices so low.

The 30-second TVC sees a man and his son age 40 years while stuck in a fictional supermarket choosing between hundreds of pasta sauce varieties, highlighting that when you shop at ALDI, not only do you save money, but you don’t waste your life choosing pasta sauce.

CREDITS

Agency: BMF

Executive creative director – Cam Blackley

Creative director – Alex Derwin

Associate creative director – Rosita Rawnsley-Mason

Art directors – Dantie Van der Merwe, Rosita Rawnsley-Mason and Nadia Ahmad

Copywriters – David Fraser, Tom Johnson and Millicent Malcolm

Designer – Matthew Hughes

Executive planning director – Christina Aventi

Head of planning – Hugh Munro

Managing director – Stephen McArdle

Group account director – Toby Hussey

Account director – Hayley Basham

Agency producer – Jenny Lee Archer

Photographer – Gavin Johns

Art buyer – Basir Salleh

Production company: The Sweet Shop

Director – Steve Ayson

Producer – Cindy Kavanagh

Executive producers – Loren Bradley and Edward Pontifex

Managing partner – Wilf Sweetland

Post-production: Arc Edit (offline) and Alt VFX (grade/online)         

Editor – Peter Sciberras

Sound production: Rumble Studios 

Director of production – Germain McMicking

Client: ALDI

Marketing director – Mark Richardson

Marketing manager – Lachlan Sweet