It appears creative agency BMF’s brought back the humour in its latest work for chief client ALDI.
The new campaign is titled “Epic Reminders” and follows an elderly chap who’s lowered all his door frames to remind him of the discount grocers’ weekly specials.
The ad marks a kind of changing of the guard at BMF with outgoing ECD Cam Blackley heading to rival M&C Saatchi and this the work of creatives Alex Derwin (Blackley’s newly-minted replacement) and associate creative directors David Fraser and Dantie Van der Merwe.
Check out the hilarity below:
Credit list:
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Associate Creative Directors: David Fraser and Dantie Van der Merwe
Designer: Matthew Hughes
Head of Planning: Hugh Munro
Planning Executive: Kellie Box
Managing Director: Steve McArdle
Group Account Director: Toby Hussey
Account Director: Sid De
Account Executive: Rebecca O’Hanlon
Agency Producers: Jenny Lee-Archee, Esta Lau
Director: James Dive
Production Company: Scoundrel
Executive Producer: Kate Gooden
Executive Producer: Adrian Shapiro
DoP: Germain McMicking
Post Production: Blackbird
Editor: Dan Lee @ The Butchery
Sound: Rumble Studios
Radio Jingles: Rumble Studios
Engineer (Radio): Cam Milne
Composers (Radio): Johnny Green and Lance Gurisik
