Agency, BMF has appointed Lucy Kough, aiming to strengthen creative leadership by the hire.
With more than 20 years of experience, Kough has worked in roles across direct, brand, media, digital, experiential, regional, CRM in creative agencies including Ensemble Australia, Enigma Agency and Archibald/Williams.
Kough has delivered work across a diverse range of brands such as The Australian, Vogue, The Cancer Council, KitKat, Allens, Lego, Hesta and The Australian Formula One Grand Prix.
Kough recently led the Transport NSW “Saving Lives on Country Roads” campaign that reversed the road toll on regional NSW roads with life-saving behaviour change.
Alex Derwin, chief creative officer of BMF, said: “Lucy brings a unique skillset to BMF which will definitely add creative power across the entire customer journey.
“She believes in the same thing we all do – the power of great ideas to transform brands and businesses, and we are very excited to welcome Lucy back to the BMF family.”
Lucy Kough on her appointment, said: “BMF was the agency that elevated my career. Now, almost 10 years later, I’m thrilled to be back.
“Our clients need creativity in every part of their business, now more than ever. I’m looking forward to combining my love of data, craft and solving problems with an incredible team around me.”
