One in five children will experience physical and/or sexual violence before the age of eighteen. Polished Man is an innovative fundraising campaign by YGAP, which encourages men to paint one fingernail during 1-15 October, to represent the 1 in 5 children who experience violence.

While many men don’t perpetrate violence, approximately 90 per cent of sexual violence committed against children is  by men. The majority of this violence happens behind closed doors and is committed by people known to the child.

YGAP’s CEO and co-founder Elliot Costello, says their vision is a world without violence and extreme poverty, “YGAP exists to find and support impact entrepreneurs around the world, who are improving the lives of those living in extreme poverty”, Mr. Costello said.

“We achieve this by running innovative fundraising campaigns and operating our own social enterprises. As of mid-2015, 185 YGAP impact entrepreneurs have significantly and measurably changed the lives of 91,956 people.

“The Polished Man campaign which launched in 2014, reached an audience of 58 million people creating awareness around the severity of the problem and inviting people to stop violence by taking part in the campaign.

“This year we are taking the campaign global to further extend this message, YGAP believes that men all over the world have a leading role to play in ensuring children feel safe and reach their full potential,” Mr. Costello said.