B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Blink-182 Drummer & Water Brand Liquid Death Launch $275 Enema Kit & It’s Already Sold Out!
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Blink-182 Drummer & Water Brand Liquid Death Launch $275 Enema Kit & It’s Already Sold Out!
Campaigns

Blink-182 Drummer & Water Brand Liquid Death Launch $275 Enema Kit & It’s Already Sold Out!

Staff Writers
Published on: 26th April 2023 at 11:18 AM
Staff Writers
Share
2 Min Read
SHARE

As is well documented here on B&T, American canned water brand Liquid Death is known for its pretty out there marketing stunts.

The latest to hit the headlines is a collab with Blink-182 drummer Travis Barker and, as you do, features an enema kit using the brands water.

What? You may well ask!

Back in 1999, Blink-182 unveiled its now legendary album “Enema of the State” which shot the band to global stardom and has since sold over 15 million copies.

Barker, 47, has now become an offical Liquid Death brand ambassador and the two have paid homage to the legendary album with a tongue-in-cheek enema kit retailing for $US182 (get it?). The kit includes a branded enema bulb and a 600ml can of water signed by the musician and punk rock furniture designer

Stranger still, the kit immediately sold out on release!

Barker has even fronted a campaign for the launch.

Liquid Death (and its lawyers) duly point out that the limited-edition collection is an “adult art piece and not intended for use as a real medical device. Enema of the State should never be placed in or near your butthole without consulting a doctor first. Also, you should not place it in or near your friend’s butthole without consulting them or their doctor first either”.

Explaining the marketing stunt and collab with Barker, Liquid Death’s brand VP of creative Andy Pearson, put it simply: “Enemas need water. We make water. The math seemed pretty simple. Why haven’t more brands embraced creating their own enema kits? Truly baffling to us.”

 

 

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Liquid Death, Travis Barker
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?