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Reading: All Blacks Strip To Smalls For New Jockey Campaign
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B&T > Advertising > All Blacks Strip To Smalls For New Jockey Campaign
Advertising

All Blacks Strip To Smalls For New Jockey Campaign

Staff Writers
Published on: 23rd January 2017 at 10:19 AM
Staff Writers
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If the Wallabies are looking for some inspiration to finally beat the all-conquering All Blacks then this photo of half the squad in their jocks may well be it.

The campaign’s for underpants company Jockey and is part of an ongoing sponsorship deal the brand has with the world champion New Zealand team.

However, it’s not all buffed rah-rah players, as this year’s instalment also features an “average Joe” in the shape of Kiwi actor Will Hall.

Hall was enlisted into the “Real Man” campaign to show what the average bloke’s body looks like.

Jockey’s Australasian marketing manager Will Radford said of the campaign: “What we’ve done with the imagery of (All Blacks’ star) Dan Carter and the All Blacks is aspirational, and both males and females find it aspirational in terms of how they want to view the All Blacks and their bodies.

“The reality though is most guys don’t look quite like that so bringing in Will is great because he’s a typical Kiwi bloke which is exactly what we were after – we sell underwear for everyone and we make underwear for everyone to feel comfortable in.

“I think we have to evolve and just having an image of a model or an All Black static, we’re past that stage,” Radford said.

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TAGGED: Advertising Standards Bureau, Australian Open, Jockey, oprah winfrey, vizmond media
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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