Black Sheep Advertising has rebranded to SAUCE under new ownership.
The transformation to SAUCE follows significant developments at the agency including the recent acquisition by Tom Ootes and appointment of David Ormston and Michael Gagliardi as co-creative directors.
“SAUCE is more than just a name change, it’s a chance to reinforce our commitment to lifting the quality of our creativity and creative effectiveness,” said new MD and agency principal, Tom Ootes.
“We’ve always put the work at the centre of everything we do and we will continue to deliver strong strategic thinking and world-class creative to our clients; just without the eastern-states’ price tag. The new name is a reminder that we never work alone, and collaboration with our clients leads to better outcomes for all.”
Gagliardi and Ormston have relished the chance to reinvent the agency. “Creating a new brand is always exciting, but even more so when you know you’re going to live that brand every day. SAUCE has been a labour of love and we’re looking forward to it becoming a vital ingredient in our clients’ success.”
The new brand is a testament to the driven and talented team built and led by Black Sheep founder and previous owner, Andrew Millar whose pivotal experience will continue to support the agency as he takes on a new role as director of brand strategy.
Having established the agency 19 years ago, Andrew is excited to see the business reinvent itself under new leadership.
“Tom, together with David and Michael, bring experience and a passionate commitment to creativity with real impact. Highly regarded and respected both within the agency and in the wider industry, I have no doubt that together they will build upon our long-standing relationships, delivering beautiful and powerful work,” says Andrew.
With this new vision and an invigorated team, SAUCE is determined to make its mark by adding new flavour, energy and distinctive creativity to a market calling out for a fresh perspective. Because everything is better with SAUCE.
