Bishopp Outdoor Advertising has secured a partnership with the Cruise Whitsundays Passenger Terminal, gaining exclusive rights to manage and operate the terminal’s advertising assets.
This strategic partnership marks Bishopp’s 26th passenger terminal, further expanding its reach across high-traffic travel hubs.
The Cruise Whitsundays Cruise Terminal is a premier gateway for tourists in the region, seeing an impressive footfall of 700,000 passengers annually, supported by 125 cruise ships each year. The terminal also connects Airlie Beach, Hamilton Island and Daydream Island through regular ferry services, as well as being the main access point for a range of tourism experiences.
As part of this new collaboration, Bishopp will manage seven digital advertising assets in the terminal, offering a total of 20 advertising opportunities for brands seeking exposure in this vital travel corridor.
Dominic Lis, Bishopp’s sales director, emphasised the significance of this partnership: “We are excited to further strengthen our footprint in the Whitsundays. This partnership not only elevates Bishopp’s presence but also provides brands with unparalleled access to high-value audiences. With over 700,000 passengers passing through the terminal each year, this is a unique opportunity to drive impactful advertising that aligns with both local and global brands.”
The addition of the Cruise Whitsundays Terminal further solidifies Bishopp’s leadership in the regional out-of-home advertising space.
“The Whitsundays is an iconic tourist destination, and we are proud of the strong relationships we have with the region and local community,” added Lis.
“Our aim is to enhance the terminal experience while delivering effective, high-quality advertising opportunities for our clients.”
This partnership complements Bishopp’s existing portfolio, which now includes 26 passenger terminals. The Cruise Whitsundays Terminal is set to become a prime location for advertisers aiming to engage with both domestic and international tourists.
