School leavers are now able to consider their study options by venturing inside various worlds brought to life through Augmented Reality, with a new platform that has transformed the traditional college course guide.
Sydney’s renowned design college has partnered with creative agencies SomeOne, VCCP & AR specialists Unbnd to reimagine how prospective students engage with them when considering where to study. Together they conceptualized and built a radical new take on the traditional prospectus approach to promotion
As students determine their study preferences, those wanting to learn more about courses in Branded Fashion, Interior Design, Graphic Design, Photography, Gaming, Artificial Intelligence and Programming are invited to Billy Blue College of Design at Torrens University Australia’s Start Your Adventure web-based Augmented Reality (AR) experience.
“As far as we can see, this is the first of it’s kind in the world. A unique experience that showcases the increasing convergence of design and technology and allows users to explore the range of design and creative technology courses on offer at the College,” says Tom Dabner, Creative Director at SomeOne.
To date, more than 8,000 people have participated in the experience, which visualizes the available courses as 3D worlds explored through AR using either an iOS or Android device. Through AR, users can explore a Branded Fashion studio, see an Interior Design concept showroom come to life, and witness the skills honed in Communication and Graphic Design. Each zone features a selection of work from students past and present who have gone on to do needle shifting work across industries. We’ve also developed out of home and TikTok campaigns to bring the experience to as many people as possible across Australia. The TikTok ad & influencer engagement has already generated close to 1m views and over 8k interactions with the experience.
Users activate the experience from the (printed) Billy Blue course guide (scanning the front cover’s QR code), online, or from multiple advertising billboards across Sydney, Melbourne and Brisbane. The campaign is also supported online by a TikTok ad & influencer engagement campaign which has already generated close to 1m views.
“Through insight and ideation workshops with more than 100 collaborators, including current students, staff and agencies, it became very clear that one of the best ways to engage with people was to show them what was possible if they study with us at Billy Blue,” said Paul Brafield, General Manager, Design and Creative Technology at Billy Blue College of Design at Torrens University Australia
“AR advertising is on the cusp of a boom (growing from $5.1Billion to $198 Billion USD by 2025!) and it’s no wonder, it offers a much more immersive and emotive experience that really captures users’ attention in a memorable way… it’s really exciting that we can play in the field, and potentially grow the experience in the future.” Says Beth Duddy, VCCP’s CXDirector
AR technology details
WebAR is an innovative and immersive way to engage potential students that utilises the same technologies now available to study at Billy Blue within the experience itself.
To experience the Start Your Adventure Augmented Reality experience, go to: https://start-your-adventure.torrens.billyblue.edu.au/
For more information on Billy Blue College of Design at Torrens University Australia, go to: https://www.billyblue.edu.au/
Tom Dabner (SomeOne)
Tel: 0401 864 784
David Loughnan (Unbnd)
Tel: 0468 455 646
Concept, user experience and design: SomeOne & VCCP
Beth Duddy: CX Director, VCCP
Tom Dabner: Creative Director & Partner, SomeOne
Rosie Brennan: Managing Partner, SomeOne
Romelle Menezes: Lead Designer, SomeOne
Julien Bertouille: Senior Designer, SomeOne
AR design and build: Unbnd
David Loughnan: Managing Partner
Dominique Cama: Lead Immersive Producer
Erik Bernacchi: UX & 3D Lead
Josh Cole: 3D Artist
Jimmie Friberg: Technical Lead
Ben Carr: WebGL and Zappar Integration
Zan Savic: WebGL and Front-end
Josh Parisi: Creative
Billy Blue College of Design
Jake Troncone, Marketing Executive — Design & Creative Technology
Christine Thomson, Senior Marketing Manager, Design & Creative Technology
Rion Shelley, Head of Brand, Segment & International
The Australian Professional Leagues (APL) and Isuzu UTE Australia have announced an extension to their partnership, reinforcing Isuzu UTE’s commitment to Australian football. The two-year extension will see Isuzu UTE Australia remain as the Naming Rights Partner of the Isuzu UTE A-League Men and as a Major Partner and Automotive category partner of the Liberty […]
The Seven Network has announced the launch of a new Advanced Advertising division to drive the development and launch of innovative new trading models across Seven’s national converged total TV ecosystem. The team has been set up to lead Phoenix, the world’s most advanced total TV trading system. Phoenix brings together the massive reach and […]
Surf Life Saving Australia has launched a new campaign to fight drownings at the beach, featuring a cheeky approach designed to change behaviour. Every year, over 120 people drown outside the flags on Australian beaches, and that’s too many. So, Surf Life Saving Australia is calling on beachgoers to ‘Give an F About the Flags’ […]
Toyota Australia and HCLTech have upgraded their partnerships with Cricket Australia (CA) to include displaying their global brands on the iconic Australian playing shirts. Toyota will be the men’s front-of-shirt partner and appear on the sleeve of the men’s and women’s playing shirts, while HCLTech will remain on the sleeve of the men’s playing shirt […]
Following continued new business growth, digital consultancy G Squared has made a number of senior appointments to further strengthen its paid media and search offerings. Lead Image: L to R – Steph Hasouros and Ishita Sehdev Steph Hasouros has joined as head of paid media, overseeing the paid media team and its growth. She will also […]
Australia’s major supermarket chains have been accused of potentially false, misleading or deceptive conduct over sustainability claims on Tasmanian salmon products, according to a complaint lodged with the Australian Consumer and Competition Commission (ACCC). Lead Image – ACCC Complaint (Image taken from Woolworths website20 on 4 October 2023 ) Acting on behalf of Living Oceans […]
In their first campaign since winning the global ADV business this past summer, Droga5 London has worked with Royal Enfield to launch their new motorcycle, the Himalayan. The bike was designed for the unpredictability of the Himalayas, and the new platform takes inspiration from the ‘change of plan’ mindset that is required when traversing the […]
Following ongoing growth in Australia, media agency Mediahub is launching in New Zealand as it looks to expand its reach, and provide a truly trans-Tasman offering to clients. Mediahub is part of the IPG Mediabrands network. With offices in both Auckland and Christchurch, Mediahub NZ will provide a market-leading and national NZ capability utilising best-in-class […]
The Havas Media Network and Havas Red have driven off with Avis Budget Group’s (ABG) media and earned PR accounts, respectively, following competitive pitches for both accounts. The two agencies were the incumbents on the account but, with ABG wanting to assess the value it was receiving, the accounts went out to pitch. ABG looked […]
In a massive shift in the broadcasting landscape, Amazon Prime has secured the Australian rights to the next cricket World Cup alongside a range of other tournaments run by the International Cricket Council (ICC) until 2027. The deal means that Australian Cricket fans can only access the tournaments if they have a paid subscription to […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]
B&T unaware of the vitriol & acrimony between the online mattress companies. We were aware of it between News & the ABC.
oOh!media continues to rapidly expand its large format digital network, launching seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. Positioned at the gateway of the lower north shore on Military Road, the high-impact […]
The Seven Network revealed the results of the second round of its flagship innovation initiative – Ignite – which saw seven employee-led generative AI concepts selected for prototype development. An inspiring three-week event, Ignite brings together internal cross-functional teams of engineers, data scientists, product managers and staff from across the business to collaborate and develop […]
Australian tech consultancy Engaging.io has scored a major business win with the appointment by a leading Texas-based US National Basketball Association (NBA) team to revolutionise its marketing and communication strategies. The powerhouse NBA franchise turned to Sydney-headquartered Engaging to spearhead a major HubSpot implementation, driving greater efficiencies, personalisation and a more seamless experience for fans. […]