BigAds has announced that digital advertisers can now buy from the company based on the time users spend looking at adverts.
Digital adverts are usually bought using CPMs (cost per mille) or Cost Per Thousand impressions but now BigAds will guarantee Attention Time per impression. Advertisers will have the choice of buying on a CPM basis or for a set period in hour blocks.
Using BigAds Buddy platform, AI will analyse the creative to understand how many seconds are required for the advert to be seen and understood. It then finds the most suited mobile and websites to get the best Attention Time from BigAds premium inventory.
“Ads which are not seen are worthless and just offering a blanket CPM is wasting our customer’s money,” BigAds CEO David Green said.
“We know attention spans are shorter, ad blockers are in use and virtually everyone is hitting the skip button on videos. By measuring the time users actually spend on an advert we are able to offer a much better value proposition for our customers – they will know their adverts are actually be seen by real people,” Green added.
“Many agencies and marketeers are already claiming that attention is the only way now to truly monitor advert effectiveness and calling the new measurement for time-based values as an Effective Attention Per Thousand (EAPM),” Green added.
BigAds has several time-based pricing models based on customer preferences.
