Big W Unveils “B​ring On Christmas” Via M&C Saatchi

Big W Unveils “B​ring On Christmas” Via M&C Saatchi
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2020 has been a year like no other and this Christmas will be celebrated in a way like no other. To highlight this, BIG W kicked off it’s s​easonal campaign last night with a message that it’s time to ​bring on the lights, the anticipation, the smiles and surprises – it’s time to b​ring on Christmas!

The campaign launched on air with a 30 second brand TVC, ​capturing an emotive story; reflective of the year that has been by celebrating our community heroes, and  capturing the excitement of the season ahead.

Cr​eated by ​M&C Saatchi, the TVC shows ​BIG W helping a community bring one boy’s  Christmas wish to life this year, after his ​Dad selflessly ​gave up Christmas with his family  last year to battle the local bushfires. Jack​ ​rallies his community together and w​ith the help of BIG W, surprises his family with an incredible Christmas lights makeover.

M&C Saatchi executive creative director, Avish Gordhan, commented: “​Any Christmas  campaign is big, but this year we had an opportunity to do something different – a  meaningful act rather than a traditional Christmas ad. This was a chance to bring on the good vibes of Christmas and we started by doing that for Jack and his family.”

According to Kristen Linders, general manager, marketing, BIG W, every day really has  been a big day this year: “The anticipation of the festive season is building, and at BIG W  we’re ​doing all we can to make preparing for Christmas a little bit easier for families. We  have curated thousands of affordable gifts under $30 for our online Gift Spot, safer  shopping experiences with Contactless Pick up, Direct to boot and online lay-by, as well  as faster delivery solutions to ensure your special Christmas gifts make their way to  loved ones, near and far.”

BIG W’s ‘Bring on Christmas’ TVC forms part of a wider integrated marketing effort across TV, Radio, Online, Social, OOH, SEM and PR.

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