2020 has been a year like no other and this Christmas will be celebrated in a way like no other. To highlight this, BIG W kicked off it’s seasonal campaign last night with a message that it’s time to bring on the lights, the anticipation, the smiles and surprises – it’s time to bring on Christmas!
The campaign launched on air with a 30 second brand TVC, capturing an emotive story; reflective of the year that has been by celebrating our community heroes, and capturing the excitement of the season ahead.
Created by M&C Saatchi, the TVC shows BIG W helping a community bring one boy’s Christmas wish to life this year, after his Dad selflessly gave up Christmas with his family last year to battle the local bushfires. Jack rallies his community together and with the help of BIG W, surprises his family with an incredible Christmas lights makeover.
M&C Saatchi executive creative director, Avish Gordhan, commented: “Any Christmas campaign is big, but this year we had an opportunity to do something different – a meaningful act rather than a traditional Christmas ad. This was a chance to bring on the good vibes of Christmas and we started by doing that for Jack and his family.”
According to Kristen Linders, general manager, marketing, BIG W, every day really has been a big day this year: “The anticipation of the festive season is building, and at BIG W we’re doing all we can to make preparing for Christmas a little bit easier for families. We have curated thousands of affordable gifts under $30 for our online Gift Spot, safer shopping experiences with Contactless Pick up, Direct to boot and online lay-by, as well as faster delivery solutions to ensure your special Christmas gifts make their way to loved ones, near and far.”
BIG W’s ‘Bring on Christmas’ TVC forms part of a wider integrated marketing effort across TV, Radio, Online, Social, OOH, SEM and PR.
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