BIG W has launched its 2021 Christmas campaign, reminding Australians just how good it feels to give.
Kicking off with a 30-second brand TVC last night, the retailer’s “For the love of giving” campaign was borne from the insight that the best gift givers are those who go the extra mile to understand what will truly make someone happy.
Produced by M&C Saatchi, the film is a nod to knowing parents who gladly make sacrifices for their kids and loved ones, doing almost anything to put a smile on their ace.
https://www.youtube.com/watch?v=az_rRBjLV6I&feature=youtu.be
In the film, we see a Mum giving gifts she knows will make her life a little difficult, but she does it anyway.
“My parents got me a tabla drum set when I was a kid and I’m sure they regretted that while I was learning how to play. This campaign is built around that truth – parents give for the love of giving. We have the instinct to put the ones we love first because the joy on their faces is worth it. Even if that means being woken to rhythmless percussive beats at 6am,” said executive creative director, Avish Gordhan.
Kristen Linders, general manager marketing BIG W added: “After a trying year for many,Aussies are even more excited about celebrating the festive season with friends and family, and we’re here to make the experience all the more special and bring a little joy in our uniquely BIG W way.
“Finding that perfect gift this Christmas is that much easier at BIG W, with thousands of great value gifts under $30, which are all easy to find with our dedicated Gift Spot.”
BIG W’sFor the love of givingTVC forms part of a wider integrated marketing effort across TV, Radio, Online, Social, OOH, SEM, PR and Influencer activity.
