A Christmas ad for Dutch pharmaceutical brand DocMorris has become an instant hit on social media, with many calling it the best Christmas ad of 2020.
The 2-minute 30 second spot created by agency Jung von Matt/SAGA follows an elderly man attempting to regain some fitness by working out with a kettlebell each morning.
Confused neighbours look on as the man initially struggles but becomes stronger day by day, with one neighbour so concerned by his new regime that she calls his daughter.
At the end of the ad, we see why he was so focused on a particular weight-lifting exercise as he bends down to pick up his granddaughter so she can place the star on top of the tree.
The ad has gone viral on social media, receiving over 7 million view on Youtube, while multiple videos have been uploaded and shared across Twitter.
One user commented on Twitter: “So, this is now the best Xmas advert of the year. The others were great but this, this is the one. I’m a mess”.
Director of the film, Sune Sorensen, said: “I was immediately attracted to the lone portrayal of the protagonist as well as the dynamics of viewing him from both inside-out and outside-in. Delving into his development and motivations, the stages of conviction, failure, disbelief, comic relief, recovery, and so on, lends itself with quite a few rewards.”
Credits
Client: DocMorris N.V.
Chief Marketing Officer: Frank Müller
Director of Marketing: Gil Pfitzmann
Head of Brand & Content: Hannah Polczyk
Director: Sune Sorensen
Agency: Jung von Matt SAGA GmbH
MP: Dörte Spengler-Ahrens
Creative Director: Alex Schmid
Senior Producer: Dennis Wendt
Client Service Director: Natalie Martens
Copywriter: Olasumbo Pinheiro
Art Director: Ibrahem Ghhareib
Senior Project Manager: Tasja Oldach
Junior Project Manager: Viktor Mahé
