Berger has released a new campaign showing that it knows all the tricks of the painting trade, via DDB Melbourne.
The campaign builds on Berger’s well-respected, no BS past to create a contemporary brand that artfully and authentically portrays the craftsmanship and hard work of professional painting. Shot by acclaimed photographer Stephen Dupont, the tonally and visually distinctive films and stills are designed to cut through against other paint brands in the market.
David Adams, brand manager at Berger Paints said: “By demonstrating Berger’s intimate knowledge of the ins and outs of their profession, the brand is positioned as the paint of choice for trade painters. Berger is the paint for painters in the know.”
Josh Brown, senior art director, DDB, added: “Trade painters are full of inventive solutions. You can’t help but be inspired by their ingenuity and mastery of their craft. By shooting in black and white, the focus is pulled from the decorative quality of the paint, to the experiences of professional painting.”
The campaign has launched across trade-targeted media including OLV, radio and social.
Credits:
Client: DuluxGroup / Berger
General Manager – DuluxGroup Limited: Richard Hansen
Dulux Decorative Marketing Manager: Therese Winterburn
Brand Manager – Berger: David Adams
Product Manager – Dulux Trade: Judy Liao
Agency: DDB
Chief Creative Officer: Stephen de Wolf
Group Executive Creative Director: Psembi Kinstan
Group Creative Partner: Giles Watson
Senior Art Director: Josh Brown
Senior Copywriter: Anneliese Sullivan
Senior Copywriter: Sebastian Covino
Head of Production: Sonia McLaverty
Producer: Edward Connelly
Senior Editor: Tom Marley
Editor: Alex Debely
Studio Manager: Aaron Wickers
Senior Business Director: Jessie Mitchell
Business Director: Jiaan Koch
Business Manager: Sam Simpson
Head of Planning: Matt Pearce
Planner: Sophia Loschiavo
Production: The Kitchen Creative Group
Director/Photographer: Stephen Dupont
DOP: Ed Triglone
Head of Production: Manuela Leigh
Producer: Anna Cuthill
Retoucher: Shayne Pearce
Sound: Rumble Studios
Producer: Bec Ivanov
Sound Engineer: Sean Wilkinson
Media: OMD Melbourne
