Benchvote Joins Sports And EventTech Accelator

sport building 3D professional background illustration

Benchvote, a fan engagement platform for sports marketers, sponsors and sports publishers, has joined the inaugural cohort of global accelerator Startupbootcamp’s (SBC) Sports & EventTech focussed program based in the heart of Melbourne.

Funded by LaunchVic, Victoria’s startup agency, it is anticipated these innovations will create a better experience for sports fans and attendees at major events.

The global sporting and major events industry has faced unique challenges during the coronavirus pandemic. Major sports have been either cancelled or suspended, and will not be played in front of full stadiums for some time. With major disruption comes the opportunity for innovation.

Benchvote will apply its innovative digital campaign platform – currently used by clubs and publishers including beIN Sports, Hawthorn FC, Western Sydney Wanderers and more – to help rights holders and brands better engage with audiences and deliver on marketing objectives, and better commercialise sponsorships during this time.

SBC will run their proven accelerator program from the heart of the Sporting Capital of the World, Melbourne Australia, using their world-class digital platform to deliver virtual content to the top global startups. This will bring powerful new capabilities to sporting bodies as we emerge from this pandemic, supporting growth and shaping the future of viewing, commercialising and engaging with sport and major events.

10 startups from around the world were selected to join the 2020 SBC cohort by over 100 industry experts at the vigorous SBC Virtual Selection Days held earlier this week.

“We’re delighted to have been chosen to join this cohort. The sporting industry is currently facing significant challenges, and will continue to face new ones as normal life begins to resume. I believe technology will have a fundamental part to play in how the industry recovers and am proud to play a part in it with Startupbootcamp, and their partners,” said Benchvote CEO Adam Mussa.

SBC’s partners are made up of leading sporting bodies Cricket Australia, the Australian Grand Prix Corporation, the Victoria Racing Club, the Melbourne Racing Club, Netball Australia and our corporate and supporting partners; Australian Sports Technology Network, Asahi Beverages, University of Melbourne, DiUS, Lucidica, City of Melbourne, KHQ Lawyers, Adventum, Pitcher Partners, AWS and Stripe.

 




Please login with linkedin to comment

benchvote Sports Technology

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]