Emotive has announced the appointment of Ben Clare to group creative director.

A highly-awarded creative with over 13 years’ experience across Sydney and New York, Clare joins from TBWA Sydney where he was creative director.

Prior to that, he has held positions at Clemenger BBDO Sydney and their creative consultancy, TKT Sydney, Johannes Leonardo in New York, JWT and HAVAS working on brands such as Google, Amazon, Qantas, Coca Cola, Tourism Australia, Foxtel, Frucor, Skittles, Campbells and more.

His work has won hundreds of accolades and honours from all the major creative and effectiveness award shows; most notably winning the inaugural Mobile Grand Prix at Cannes for his Google campaign, Project Re: Brief.

Ben Clare said: “I’m thrilled to be joining Emotive at such a pivotal moment in time for the agency. Their structure feels super collaborative and immediate, and the creative ambition feels matched only by their executional agility.

“At a time when brand communications elsewhere feel like they’re being constrained by shorter and shorter media increments, Emotive has been able to develop some great, story-driven work. I’m really looking forward to heading up the creative department alongside Zane Pearson and the team to help continue to build something different and special.”

Emotive CEO and founder Simon Joyce said: “Ben is a great talent, great guy and a great addition to our team. His skillset, background and work made him a real standout.

“We couldn’t be more thrilled to have him join Zane in leading Emotive’s Creative Collective. Importantly, his appointment is a key step in our mission to assemble Australia’s most diverse team of specialised creative talent. By working with a range of writers, directors, comedians, designers and beyond, our creative teams are uniquely tailored to the client’s needs.”

This appointment follows a period of significant growth for the Sydney agency who announced their new strategic positioning and consumer centric creative process titled ‘Social to Scale’ late last year, which saw them expand into a full-service creative agency, delivering content, ads and experiences.