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Reading: Before Adland: Nic Cann’s History In Hospo
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B&T > Advertising > Before Adland: Nic Cann’s History In Hospo
Advertising

Before Adland: Nic Cann’s History In Hospo

Staff Writers
Published on: 15th December 2023 at 10:27 AM
Staff Writers
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  • Nicolas Cann
  • Nic Cann - Blobfish 1
  • Nic Cann - Blobfish 2
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Nicolas Cann is the clean-cut founder and director of Blobfish International, a samplings and activations provider that works with the likes of Airbnb, Uber, Ola, Didi, UberEats, DoorDash and Deliveroo.

But that wasn’t always the case, as he explained to B&T, he spent seven years working in good old hospo before making the switch.

“Advertising always seemed like a fun industry,” he said.

“My Dad started supermarket advertising in Australia and NZ, and my brother worked at Channel 9, so I decided to get involved to stay on the family trend. Funnily enough, I started my career at Channel 7 while my brother was at Channel 9… and we lived together. We basically couldn’t talk at home”.

However, that lack of brotherly familiarity aside, Cann said that he believes that adland could learn a lot from hospo.

“[It’s] just that… HOSPITALITY. The key to my success in the industry has been building a business that services clients to the nth degree, and that’s precisely what you must do in the world of hospitality. It’s in the name, and so makes sense… and it’s basically the mantra of our business today! The best thing about advertising is how we treat each other, always happy, friendly and collaborative – and that’s precisely what you get working in hospitality, too!”

Read more in the Before Adland series:

  • Before Adland: Luke Spano’s High-Stakes Switch
  • Before Adland: The Media Store’s Sam Cousin’s Journey From Parisienne Nanny To Chief Strategy Officer
  • Before Adland: Anathea Ruys’ Journalist Backstory
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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