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Reading: Beauty Campaign Hailed For Showing Five Naked Women With Different Body Types
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B&T > Advertising > Beauty Campaign Hailed For Showing Five Naked Women With Different Body Types
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Beauty Campaign Hailed For Showing Five Naked Women With Different Body Types

Staff Writers
Published on: 19th September 2017 at 10:52 AM
Staff Writers
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A striking new print and poster ad campaign for US cosmetics brand Glossier has been hailed after it featured stunning images of five very different and very naked women.

The campaign for its Body Hero range – an an oil-based body wash and body lotion combo – features five women, all beautiful photographed and all from very different backgrounds.

Screen Shot 2017-09-19 at 10.51.16 am

The women include plus-sized model Paloma Elsesser, retired basketball player and gold medalist (and heavily pregnant) Swin Cash Canal, Trialspark clinical research coordinator and influencer Mekdes Mersha, LPA clothing brand creative director Lara Pia Arrobio and founder of sportswear brand Outdoor Voices, Tyler Haney.

Glossier’s campaign features on its website and a blog, as well as its social channels and an outdoor poster campaign in New York and Los Angeles.

Check out some of the startling images below:

Swin Cash Canal

443E6ED400000578-4882044-image-a-5_1505395143922

Tyler Haney

443E6EC300000578-4882044-image-a-4_1505395143919

Mekdes Mersha

443E6ECD00000578-4882044-image-a-7_1505395144155

Lara Pia Arrobio

443E6DFD00000578-4882044-image-a-15_1505403613993

Paloma Elsesser

443E6E1500000578-4882044-image-a-1_1505395143873

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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