Have you been waiting with bated breath for your daily dose of B&T’s ‘10 of the Best’ interviews? Well, here it is!
Of course, the series was created in celebration of our inaugural Best of the Best awards. What are they, you might ask?
Presented by Finecast, Best of the Best will bring something unique to this year’s awards season. While most awards focus on the work of an agency or company as a whole, Best of the Best will celebrate the immense individual talent on show in every area of advertising, marketing and media.
Our Best of the Best awards will also be celebrating the people who continue to do the most, with categories for mentors and social change-makers.
You can find a breakdown of all the different categories here, along with a downloadable file outlining the full submission criteria.
Come on, you know you want to enter! Head on over HERE to complete your submission/s by Friday 25 June 2021.
To inspire you even more to enter Best of the Best, we’re continuing to publish some fab interviews with a number of senior folk from Finecast and the broader WPP AUNZ network.
We’ve asked them everything from their best piece of career advice, to the best mistake they’ve ever made, to their best guilty pleasure.
Here’s VMLY&R’s chief strategy officer for Australia and New Zealand, Alison Tilling. Enjoy…
Best piece of career advice…
Read fiction, make decisions and be as generous as you can as often as you can – all advice I should act on better myself.
Best agency in Australia at the moment (that’s not yours) and why…
I’d have to say Special Group, a bunch of people who really live up to their name. Exciting work and a generous spirit to match. Looking beyond ‘mainstream’ agencies and our own shores, there are some pretty interesting groups out there.
Best industry leader and why…
I got to work with Jonathan Mildenhall (ex-Coca Cola, ex-Airbnb) early in my career and he really is a force to be reckoned with. I still aspire to his combination of energy, creativity and kindness.
Best mentor in your life/career and why…
There are lots, and one of the things I’m really trying to do better at is supporting others in the way I’ve been supported through the years. I’ll highlight Christina Aventi – one of the smartest, funniest, insightiest and just best strategists and leaders you’ll ever meet.
While it sounds cringey, I do get a lot of mentoring from everyone on my team, who are all brilliant and in different ways. Mentoring is a two-way street, isn’t it?
Best brand you’ve never worked on and why…
Hmmm. See, when I first started working on Aldi, I’d never have predicted it would become a career highlight.
My favourite work is when there is potential in a brand and as a team you get brave around that and grow it. So, every brand can be that brand, and having that belief in the potential in everything, is pretty important.
Best song for inspiration and why…
When I started at TBWA\London many moons ago, there was a quite (okay, really frickin’) scary creative director. Whenever any of us lowly juniors went to speak with him, we played “Eye of the Tiger” to get us going. Still holds a special place in my heart.
Best mistake you’ve ever made…
Approving an incorrect posting order for iPod ‘Silhouette’ outdoor ads in Paris, on Steve Jobs’ route from his hotel to the expo hall for his keynote. Made for an interesting late-night trip around Paris in a JC Decaux van. The devil really is in the detail.
Best ad of the past decade and why…
Okay, so this is tricky to pick one. I know it’s cool to be all cynical, but I really love advertising, and while there is a lot of mediocrity out there (and I’ve been involved in my fair share over the years), there is a lot to love and aspire to, too.
At the moment, ‘Womb Stories’ from Bodyform and AMV BBDO would be up there.
Best guilty pleasure…
I don’t believe in feeling guilty about pleasure. There’s plenty else out there to feel guilty about.
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]