Experiential event agency BBR is set to bring Mov’in Bed back for summer.
From 29 November–23 March, Harbour Park in the heart of Sydney’s Barangaroo will once again transform into a beach club-style cinema.
The upcoming Mov’in Bed season will feature of the biggest blockbuster titles and cultural moments of the summer and beyond including huge franchise hits including the upcoming Gladiator II, Wicked, Mufasa: The Lion King, Captain America: Brave New World and more.
Mov’in Bed will also be screening throwback films along with beloved cult classics including Love Actually, Dirty Dancing and 10 Things I Hate About You.
Vincent Hernandez, event director of BBR said “This summer, Mov’in Bed brings back an unmatched cinema experience under the stars to Sydney’s Barangaroo. This experience combines comfort and a unique ‘city beach’ concept for cinematic magic and unforgettable summer nights.”
Mov’in Bed had a highly successful season last year, with 93% of all sessions completely sold out with over 30,000 in attendance. The event has also proved its appeal amongst hard-to-reach P18-34s, with over 50 per cent of the total audience throughout the season delivered from this demographic.
To connect with these audiences, Val Morgan Cinema has a range of opportunities for brands to align with the event, including Presenting Partner, Supporting Partner, VIP Area Partner, Bar Partner, Turn Off Your Phone Partner and On-Screen Partner.
Brands can also work with Val Morgan Cinema to create custom solutions such as sampling and activations.
“Mov’in Bed will once again take the cinemagoing experience to the next level over summer, giving brands one of the most unique opportunities to connect with engaged, young audiences” said Paul MacGregor, Director of Strategy and Marketing at Val Morgan Cinema.
“Its unique combination of shareability and immersive appeal makes it the ultimate event for brands seeking high-impact visibility. After last season’s highly successful event, we’re looking forward to working with brands on creative solutions that will make this year’s event truly unforgettable,” added MacGregor.
Mov’in Bed offers an immersive pre-show experience, where consumers can relax, socialise, and indulge in food and beverages while securing their bed for the film. With an average dwell time of 1.5 hours, brands have ample opportunity to make an impact amongst captivated audiences.
