B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: BBC Broadcaster Sacked For Comparing Royal Baby To A Chimpanzee
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > BBC Broadcaster Sacked For Comparing Royal Baby To A Chimpanzee
Media

BBC Broadcaster Sacked For Comparing Royal Baby To A Chimpanzee

Staff Writers
Published on: 10th May 2019 at 10:28 AM
Staff Writers
Share
3 Min Read
SHARE

BBC radio broadcaster Danny Baker has been sacked over a now-deleted tweet which compared the new royal baby to a chimpanzee.

The post showed an image of a couple holding hands with a chimpanzee wearing a coat, with the caption: “Royal Baby leaves hospital”.

Screen Shot 2019-05-10 at 10.46.23 am

Baker, the popular BBC Radio 5 Live broadcaster, was accused of mocking the Duchess of Sussex, Meghan Markle’s African-American heritage.

Markle and Prince Harry’s first child, Archie Harrison Mountbatten-Windsor, was born on Monday and is seventh in line to the throne. He is also the first bi-racial British-American royal.

Following the backlash, Baker took to Twitter to apologise for the “gag” post.

He wrote: “Sincere apologies for the stupid unthinking gag pic earlier.

“Was supposed to be joke about Royals vs circus animals in posh clothes but interpreted as about monkeys & race, so rightly deleted.

“Royal watching not my forte.”

A few hours later, Baker confirmed he had been fired from his BBC broadcasting gig in a call he described as “a masterclass of pompous faux-gravity”.

Just got fired from @bbc5live.
For the record – it was red sauce. Always.

— Danny Baker (@prodnose) May 9, 2019

“[The call] took a tone that said I actually meant that ridiculous tweet and the BBC must uphold blah blah blah,” he tweeted.

“Literally threw me under the bus. Could hear the suits’ knees knocking.”

In a statement to BBC News, a spokesperson for the corporation said Baker’s tweet was “a serious error of judgement” that goes against “the values we as a station aim to embody”.

However, not everyone was happy that Baker got the sack while Sky News host Adam Boulton didn’t suffer the same fate for a similarly racist tweet.

Less than a day before Baker’s tweet, Sky News host Boulton faced severe backlash after tweeting about an incident where Jews were spat at in Edgware Road.

He said in response to an incident where Jewish friends visiting London from Washington DC were spat at on Edgware Road for wearing yarmulkes: “No excuse but it is a Middle Eastern quarter”.

The backlash following his tweet was severe, and he later apologised saying: “My recent tweets are being misunderstood and misinterpreted. I apologise for any offence given which was never intended and will delete the comment.”

However, Twitter users are not happy that Baker was fired, while Boulton’s remark didn’t even get a response from Sky News.

Jack Mendel, web editor for Jewish News UK tweeted: “I hear Danny Baker has been fired from Radio 5live by the BBC. How to crash your career in a second…

“Astonishing… that Adam Boulton’s remark yesterday didn’t even get a response from Sky News, but Baker gets sacked.’”

Sky News is yet to comment on Boulton’s tweet.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: BBC
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?