Tourism and Events Queensland has signed on as the launch partner for new factual channel BBC Earth, launching on Foxtel and Fetch on October 10.
The BBC Earth channel will showcase a broad range of factual programmes including the best of Sir David Attenborough from BBC Studios’ Natural History Unit, alongside adventurous travels, human stories and science programmes from experts such as Michael Mosley, Louis Theroux, Kate Humble, Professor Brian Cox and Ben Fogle.
The partnership with Tourism and Events Queensland includes integration into the pre-launch promotion for BBC Earth across three of the existing channels in the BBC Studios portfolio – BBC First, UKTV and BBC Knowledge – together with a range of featurettes and partnership spots produced by BBC Studios’ creative team that will inspire viewers across BBC Earth’s TV, digital and social platforms to explore Queesnland’s iconic landscapes.
BBC Studios AUNZ head of brand partnership & channels advertising Kirsty Muir said: “We are delighted to have Tourism and Events Queensland on board as the launch partner for BBC Earth. BBC Earth is a celebration of the amazing world around us, showcasing stunning animals, landscapes and adventurous travel together with series which explore what makes us human and the big scientific questions of the universe. As home to the Great Barrier Reef and so much more, Queensland is a destination for lovers of the natural world and a perfect fit for the audiences of BBC Earth.”
Tourism and Events Queensland (TEQ) CEO Leanne Coddington added: “This partnership is an opportunity to promote the state’s incredible experiences – like the Great Barrier Reef, our ancient Indigenous cultures and the world’s oldest continually surviving rainforest – which have such clear parallels with the content that will be showcased on BBC Earth. We know that today’s travellers want to do so much more than just visit a place to tick it off a list. They want to experience what it is like to immerse themselves in a destination and a huge part of that is feeling connected to the natural environment. This partnership will highlight why Queensland is the best address on earth for those experiences.”
Foxtel Media Brisbane sales director Kevin Hearn said: “Foxtel Media are thrilled to bring together two brands that share perfectly aligned values. It’s a fantastic way to launch the channel to audiences in this market, and we look forward to seeing this come to life on October 10th.”
