Tourism and Events Queensland has signed on as the launch partner for new factual channel BBC Earth, launching on Foxtel and Fetch on October 10.
The BBC Earth channel will showcase a broad range of factual programmes including the best of Sir David Attenborough from BBC Studios’ Natural History Unit, alongside adventurous travels, human stories and science programmes from experts such as Michael Mosley, Louis Theroux, Kate Humble, Professor Brian Cox and Ben Fogle.
The partnership with Tourism and Events Queensland includes integration into the pre-launch promotion for BBC Earth across three of the existing channels in the BBC Studios portfolio – BBC First, UKTV and BBC Knowledge – together with a range of featurettes and partnership spots produced by BBC Studios’ creative team that will inspire viewers across BBC Earth’s TV, digital and social platforms to explore Queesnland’s iconic landscapes.
BBC Studios AUNZ head of brand partnership & channels advertising Kirsty Muir said: “We are delighted to have Tourism and Events Queensland on board as the launch partner for BBC Earth. BBC Earth is a celebration of the amazing world around us, showcasing stunning animals, landscapes and adventurous travel together with series which explore what makes us human and the big scientific questions of the universe. As home to the Great Barrier Reef and so much more, Queensland is a destination for lovers of the natural world and a perfect fit for the audiences of BBC Earth.”
Tourism and Events Queensland (TEQ) CEO Leanne Coddington added: “This partnership is an opportunity to promote the state’s incredible experiences – like the Great Barrier Reef, our ancient Indigenous cultures and the world’s oldest continually surviving rainforest – which have such clear parallels with the content that will be showcased on BBC Earth. We know that today’s travellers want to do so much more than just visit a place to tick it off a list. They want to experience what it is like to immerse themselves in a destination and a huge part of that is feeling connected to the natural environment. This partnership will highlight why Queensland is the best address on earth for those experiences.”
Foxtel Media Brisbane sales director Kevin Hearn said: “Foxtel Media are thrilled to bring together two brands that share perfectly aligned values. It’s a fantastic way to launch the channel to audiences in this market, and we look forward to seeing this come to life on October 10th.”
Head of the Hit Network, Gemma Fordham, has announced the appointment of radio content legend Kim Czosnek as content director for Hit90.9 Gold Coast. Czosnek begins in her new role on 12 August, and she replaces Ali Longhurst. Czosnek is well known as a long-standing radio executive producer, having worked with many high profile shows […]
Tragically, tragically, the Olympics is beginning its wind-down. As millions of people in lockdown across Australia look upon the coming Monday with dread, wondering what they’ll watch when they’re ‘working’ between the hours of 3 – 5pm, or the unbeatable dopamine boost of watching someone mess up a move in a sport you’ve never heard […]
Acoustic, an open and independent marketing cloud and analytics provider, has announced the expansion of offices in Sydney and Melbourne as well as the launch of an Australian, cloud-based data centre. The move is part of its commitment to prioritise tens of millions of dollars over the next two years to accelerate its growth strategy […]
Foxtel’s investment into streaming services is paying off, with BINGE, Kayo and Foxtel Now reaching a record 2 million subscribers. The subscriber figures were released this morning as News Corp shared its full-year financial results for FY 2021. As of June 30 2021, Foxtel had a total of 3.891 million paid subscribers, marking a 40 […]
Agency, BMF has appointed Lucy Kough, aiming to strengthen creative leadership by the hire. With more than 20 years of experience, Kough has worked in roles across direct, brand, media, digital, experiential, regional, CRM in creative agencies including Ensemble Australia, Enigma Agency and Archibald/Williams. Kough has delivered work across a diverse range of brands such […]
Dubai Tourism has enlisted some serious A-list clout and added some serious violence in a new, out-of-character campaign to attract visitors to the Gulf State. The work of London agency Mother, the campaign’s called “A Five-Star Mission” and stars none other than the way-too-attractive duo of Jessica Alba and frequent Byron Bay visitor, Zac Efron. […]
This month Vevo is celebrating 40 years of music videos – a medium that has become a cultural touchstone for anyone with ears and eyes. MTV premiered exactly forty years ago this month and changed music forever, offering a visual music medium and music lovers and advertisers have never looked back. To celebrate such a […]
Nova’s Live & Unrestricted, hosted by Tim Blackwell and Kate Ritchie, will aim to provide listeners with an escape from restrictions, dropping every Saturday morning in August on the Nova Network. Following the overwhelming response to Nova’s Kate, Tim & Joel Live in Lockdown, a one-off special to keep up the spirits of listeners locked down in […]
Every city has a suburb forever laden with the epithet “where the IKEA is”. For Sydney-siders, it’s Tempe (“you know, where the IKEA is”) and in Majorca, Spain, it’s Poligno de Son Malferit (“where the IKEA is”). Granted, it still sounds much more exotic than ‘Tempe’. So, when a branch of KFC opened up in […]
WPP has revealed its revenues have returned to pre-COVID levels a year earlier than the world’s biggest advertising group had expected after a resurgence in global marketing expenditure fuelled by digital media. Releasing its half-year update overnight, London head office announced first-half revenues of £6.1 billion ($A11.4 billion), a year-on-year increase of 16 per cent […]
Independent experience agency The Misfits has recently announced a strategic partnership with cultural change and leadership experts Nancy Hromin and Kate Chaffer. While the company has for a long time operated in the space of creative services, digital and content marketing, film production and events, The Misfits is now broadening this offering to include business […]
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]
Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]