B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Baz Luhrmann’s New Work For Bombay Sapphire Is Glorious, Cinematic, Existential Nonsense
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Baz Luhrmann’s New Work For Bombay Sapphire Is Glorious, Cinematic, Existential Nonsense
Campaigns

Baz Luhrmann’s New Work For Bombay Sapphire Is Glorious, Cinematic, Existential Nonsense

Staff Writers
Published on: 13th October 2022 at 10:16 AM
Staff Writers
Share
2 Min Read
SHARE

Gin brand Bombay Sapphire has brought in the big guns for a new campaign that not only celebrates a good G&T, but creativity too.

The 90-second spot is directed by none other than Aussie cinematic royalty Baz Luhrmann, while the creative direction comes from Juan Cabral of Cadbury “Gorilla” and Sony “Balls” fame.

The duo worked alongside London-based creative agency Abbott Mead Vickers BBDO to create “Saw this, made this”.

The film is a series of images shot by Cabral in Buenos Aires, all set to a soundtrack of a Jorge Luis Borges poem extract and Debussy’s “Arabesque”.

It’s set to run in Australia, the US, UK, Spain, Italy, Germany, New Zealand, Brazil, Greece and the Netherlands. Check it out below:

Commenting on the spot, Luhrmann said: “I truly believe that everyone is inherently creative, no matter who you are, where you come from or what you do. You don’t have to be labelled an artist to be considered a creative.

“If you just give yourself permission to see the world as a gallery of inspiration and reframe how you think about things, you’ll unlock a part of yourself you didn’t know existed.”

“By partnering with Bombay Sapphire, I want to encourage people everywhere to think about how they can turn the ordinary into the extraordinary and share this inspiration to make the world a more creatively nurturing place,” the Aussie said.

Cabral added: “Working with Bombay Sapphire on ‘Saw this, made this’ alongside Baz Luhrmann has been an incredible journey. With our collective passion for storytelling and turning everyday moments into something extraordinary, we hope to inspire people to reframe the way we see the world.”

There’s also some behind-the-scenes extras with Baz which you can watch below:

 

 

 

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Abbott Mead Vickers BBDO, Baz Luhrmann, Bombay Sapphire
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Youfoodz Spotlights Ready-To-Eat Meals In First Work From Saatchi & Saatchi
15/07/2025
Rhonda’s Recipe for Murder: Netflix Eyes Mandy McElhinney For ‘Mushroom Killer’ Role
15/07/2025
Bianca Falloon.
Ryvalmedia Wins Media Account For Adrenaline Experiences, Expanding Partnership With Big Red Group
15/07/2025
Rexona Goes Downstairs In Ballsy New Campaign Via Mindshare
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?