Baz Luhrmann’s New Work For Bombay Sapphire Is Glorious, Cinematic, Existential Nonsense

Baz Luhrmann’s New Work For Bombay Sapphire Is Glorious, Cinematic, Existential Nonsense

Gin brand Bombay Sapphire has brought in the big guns for a new campaign that not only celebrates a good G&T, but creativity too.

The 90-second spot is directed by none other than Aussie cinematic royalty Baz Luhrmann, while the creative direction comes from Juan Cabral of Cadbury “Gorilla” and Sony “Balls” fame.

The duo worked alongside London-based creative agency Abbott Mead Vickers BBDO to create “Saw this, made this”.

The film is a series of images shot by Cabral in Buenos Aires, all set to a soundtrack of a Jorge Luis Borges poem extract and Debussy’s “Arabesque”.

It’s set to run in Australia, the US, UK, Spain, Italy, Germany, New Zealand, Brazil, Greece and the Netherlands. Check it out below:

Commenting on the spot, Luhrmann said: “I truly believe that everyone is inherently creative, no matter who you are, where you come from or what you do. You don’t have to be labelled an artist to be considered a creative.

“If you just give yourself permission to see the world as a gallery of inspiration and reframe how you think about things, you’ll unlock a part of yourself you didn’t know existed.”

“By partnering with Bombay Sapphire, I want to encourage people everywhere to think about how they can turn the ordinary into the extraordinary and share this inspiration to make the world a more creatively nurturing place,” the Aussie said.

Cabral added: “Working with Bombay Sapphire on ‘Saw this, made this’ alongside Baz Luhrmann has been an incredible journey. With our collective passion for storytelling and turning everyday moments into something extraordinary, we hope to inspire people to reframe the way we see the world.”

There’s also some behind-the-scenes extras with Baz which you can watch below:

 

 

 

 

 

 




Please login with linkedin to comment

Abbott Mead Vickers BBDO Baz Luhrmann Bombay Sapphire

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]